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BW Businessworld

The Back-Up Berry

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If you are a sub-Rs 5000 phone user and constantly taking data back-up,  there is help underway. Bharat Berry, no relative of BlackBerry, has tied up with Bharat Sanchar Nigam Ltd to provide back-up of mobile phone data for Re 1 per day and push mail service for Rs 2 per day, if you use a smart phone.

Bharat Berry Technologies Ltd on Monday announced the launch of its service to all BSNL customers in the country who wish to opt for it. In addition, the company is providing over the air (OTA) synchronisation of calendar and contacts for multiple mail accounts. "All you need to have on your phone is Java application," says Ajay Data, Founder & CEO, Bharat Berry.

On a compatible set, this service will allow customers to connect to their e-mails, calendar and contacts through the servers hosted in India. The company claims that the system it follows does not allow it to store mails and messages on its server.

Bharat Berry is an complete Indian solution which follows industry standard non propriety encryption. The company is betting on the fact that out of 900 million mobile users in the country, less than one per cent uses smart phones.

Bharat Berry is targeting 3,000 models of handsets across different brands. When a subscriber signs up for the service, one email address is given free with an option to add 10 more email accounts, each of which will be charged Rs 2 per day for the push mail service. The logic is to include many low-end phone users, especially in rural areas, who do not have email address. Data says that the company is in discussions with all private telecom operators. "By March 2012, every telecom operator should be with us," he says. To provide services to the customers, the company has already set up one data centre in Jaipur.

The company will use the ‘cloud' to offer services to operators."Operators need not invest anything," says Data and claims that the Jaipur data centre has a capacity to serve one billion users at a time. Going forward, the company plans to set up another data centre for each country. It has already tied up with Mauritius Telecom to offer similar services in that country.

For enabling access to all services including e-mails and Personal Information Manager (PIM), sync users will be charged Rs 80 per month for the combo pack, while the individual services will be available for Rs 50 each per month. The service will be available to both pre-paid and post-paid GSM mobile subscribers. As a launch offer, one month free trial for Bharat Berry services will be available for all BSNL mobile customers, said
R.K. Agarwal, Consumer Mobility (CM) & (Enterprise) BSNL.