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Techtors: Solving For Unemployment

Assisting with discovery, deployment and payroll management with the objective to predominantly ‘gigify’ core enterprise activities and verbalise profit and loss statements, Awign looks to make a difference according to Annanya Sarthak, Co-founder and CEO of the company

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You set up Awign as a tech-led enterprise gig platform in 2016 along with Gurpreet Singh and Praveen Kumar Sah. What have been some changes that may have influenced your product along the way?

Awign means removal of obstacles in Sanskrit and staying true to its name, we are committed to helping enterprises run their businesses at scale by solving and managing end-to-end outcome-based execution. We closely work with enterprises to meet business requirements through eight core on-ground and digital enterprise functions. Our most recent addition, Awign Expert, helps businesses hire, assess, and manage high skilled contractual and gig talent across niche profiles of tech, marketing, finance, data science and human resources.  

Since its inception, Awign has been solving the problem of unemployment, underemployment, and skill gap in India by providing employment opportunities to the youth, along with upskilling them with relevant knowledge.  

Has the outcome been encouraging so far? 

Very much so. In the course of the last six years, we have positively impacted over one million gig workforce, completing over 7 million tasks for our 100+ enterprise partners. Our no-code technology platform has been built to optimise and streamline core functions for enterprises through a gig workforce. Currently, our services can be accessed in every state of India, across 500+ cities and 12,000+ pin codes including eight Tier-I cities, 76 Ter-II cities, and several Tier-III cities. 

The HR and skilling sector is changing continually, what are some trends you see ahead? 

While gig work has been around, the growth and adoption of technological solutions in the past few years have enabled the ecosystem to deliver unmatched on-demand services at scale. The gig economy has the potential to provide up to 90 million jobs in the next decade, contributing 1.25 per cent to India’s GDP.  

The top gig-able roles at the forefront are in operations, customer support, transaction operations/processing, and HR. Tech breakthroughs have reduced the distance between individuals and services, especially in the jobs market. Tech has allowed all to embrace the gig culture. With the infusion of powerful tech infrastructure and the introduction of work-tech platforms, a formerly informal sector is today streamlining itself. 

Today, we are at the cusp of a revolutionary digital journey, with technology shaping the future of work. This continued growth of technology and the gig economy will be one of the most significant workforce trends in 2022.  


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Magazine 4 June 2022 Techtors 2022