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Tata Tiago Crosses 1 Lakh Bookings

Launched in April 2016, Tiago was the first car to embody the company’s Impact design philosophy. Tata Tiago's exterior design has inputs from the company's Pune, UK and Italy design studios.

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Indian automobile manufacturer Tata Motors’ newly launched hatchback Tiago has crossed one lakh bookings milestone in the domestic market, the company said in a press statement released on Monday (3 July).

Launched in April 2016, Tiago was the first car to embody the company’s Impact design philosophy. With over 65,000 cars on-road since launch, the top-end variant is the most popular among first time car buyers and the recently introduced AMT variant has also seen a good response, claims the automaker.

Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, “Tiago boasts our new Impact design philosophy and has been a game changer for Tata Motors. With its stylish design, enhanced performance and drive dynamics, Tiago led the company’s transformation journey, setting a benchmark in the hatchback segment."

"We have witnessed a healthy month-on-month growth on the back of a strong demand. The car is making all the right noises in India. We are extremely happy with the response received so far and are confident of achieving more milestones in the months to come,” added Pareek.

Tiago is being manufactured at the Tata Motors Sanand facility and the plant has been running full steam to meet the booking pipeline.

Tata Tiago's exterior design has inputs from the company's Pune, UK and Italy design studios. With over 20 utility spaces, it is available in petrol and diesel variants with two new engines - Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine).

Tata Motors has recorded consolidated revenues of Rs 269,850 crore (41.6 million) in 2016-17.