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BW Businessworld

Take More Chances To Wider Opportunities: Karan Bajaj, Whitehat Jr.

Bajaj stated that the success rate for creative industries is only 10 per cent. It's important to keep this in mind when starting a project as 90 per cent of them usually end in failure

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The world truly rewards your growth journey when you grow as an individual, said Karan Bajaj, Founder of Whitehat Jr. (acquired by Byju's) and Bestselling Novelist, at the Indian Business Literature Festivals.

Over the past ten years, he has built various things like novels, TV channels, and startups - some of which were successful and some not. However, he says he has learned a lot from each experience and wants to share his knowledge with aspiring entrepreneurs through his first non-fiction book, "The Freedom Manifesto: 7 rules to live the life of your calling".

Bajaj stated that the success rate for creative industries is only 10 per cent. It's important to keep this in mind when starting a project as 90 per cent of them usually end in failure.

Dr. Annurag Batra, Editor-in-Chief & Chairman of BW Businessworld & Founder of Exchange4Media, asked Bajaj what inspired him to write this book during a conversation. Bajaj explained that the idea behind the book is to encourage more people to take risks in their lives. He elaborated that he learned this himself in the past few years - something unexpected and different can happen if you take chances.

Bajaj also spoke about how non-fiction writing is a bit different from writing a novel. For novels, the focus is on the characters. However, for non-fiction, the focus is on sharing life lessons that the author has learned from their own experiences.

Elaborating on the anatomy of success to Rajiv Verma, Former CEO, HT Media, Chairman of Advisory Board, Perkins School for Blind, Senior Advisor, BCG & Executive Director, Central Square Foundation, Bajaj said Increase your surface area to take a lot of chances. By increasing your surface area, you're essentially increasing your opportunities to take risks so that you can learn from your own projects.

Nobody knows for sure whether the venture capitalists will invest more money or not, but what we do know is that the failure rate is high - around 90 per cent. Even so, it's worth taking the chance because when you're working on a 0 to one project, you have the opportunity to learn a lot about yourself and grow with each project. This transformation will ultimately lead to better results on future projects, added the author Bajaj.