Springfit Plans To Open 150-200 Stores By The Next Year

Springfit, a luxury mattress brand is all set to open 150-200 lounge showrooms within the next year. The firm’s press release says that proceeding with its omnichannel expansion across India, this is in line with their plan of reaching revenue of Rs 1000 crore in next 5 years.

The company has stated that it has been continuously producing 5 lakh mattresses every year from its five manufacturing units based in Haridwar, Vadodara, Coimbatore & 2 units in Meerut. The firm aims to make it double with its recent expansions and technology upgradation.

Nitin Gupta, executive director, Springfit said in a public statement, “Mattresses, furniture, and high-priced home decor are sectors that still see a preference towards offline purchases since the purchase decision is heavily dependent on a touch-and-feel element. With something as unique as our Certigaurd technology, the natural next step was to set up multiple touchpoints for the consumer."

Recently, actress Kareena Kapoor was signed by the firm as its brand ambassador. The company also plans to launch an innovative series of 360-degree marketing campaigns for their consumers. The firm’s portfolio incorporates a wide range of mattresses, pillows and mattress protectors.