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SpiceJet Welcomes Dentsu Marcom On Board

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SpiceJet aims to re-define and refresh the flying experience in India by its internal mantra of SOCCH: Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to advertising agencies was to capture this spirit in its newcampaigns.

Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, "The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point."

Automotive Supplier Brose Expands In India
Brose, an international automotive supplier, has expanded its Indian operations in Pune. Given the success of the products and the anticipated sales growth, Brose India moved production into a new facility with a floor space of approximately 46,000 square feet. In addition, the company is installing new testing and prototyping equipment at the new plant. The bigger facility will help increase Brose's range of locally manufactured products and further enhance the local value addition to product development. Currently total number of 75 employees at the new plant and production output is anticipated to reach 2.4 million units by 2015.

Aiming to serve both the Indian automotive market and export business, the supplier had opened a production facility for window regulators in 2011 at Pune - a city among the fastest growing automotive belts in the subcontinent. This enabled the German family-owned company to map the entire value chain in India, from development and procurement to final assembly and delivery. In 2012, Brose India added the production of manual seat height adjusters for an international Tier-1-supplier, followed by the start of production of two more window regulator projects from internationally operating Indian automakers. Since then, the mechatronic specialist has further developed local business both on window regulators and manual seat height adjusters.

Data Center Technologies Expert From India To Address Global Meet In The US
Data center technologies expert and entrepreneur from India Shekhar Dasgupta has been invited to address a global data center meet in the US this month.

Dasgupta, whose expertise lies in creating next generation data centre technologies, for cloud infrastructures to mitigate risks of Data Centre failures, while helping control capital costs and reduce operating expenses, will make a thought provoking presentation and present a New Management Scorecard with financial and operational Key Performance Indicators (KPIs) for achieving high availability in leaner and greener Data Center.

To be kicked off in Las Vegas April 28, Data Center World, the premier global meet for data center managers, will draw upon the knowledge and experience of global experts to offer real solutions for data centers.

Data Centers are home to mission critical applications and data. They are designed to be fail-safe with multi level back up in power, computers, networks and air-conditioning virtually turning them to be energy guzzlers, consuming over 2 per cent of utility-produced electrical power in the United States and European Union and growing at over 15 per cent per annum.

The conference that will feature over 65 sessions, led by well known industry leaders will share best practices and practical solutions to some of the biggest data center and facilities management challenges, including Data Center Infrastructure Management, power and cooling, data center builds and design, disaster recovery, and cloud.

Top ICT Industry Players From India To Converge At CommunicAsia2014
CommunicAsia2014 and EnterpriseIT2014, industry's preferred information and communication technology business event in Asia, will return to Singapore's Marina Bay Sands from 17 to 20 June 2014. This transformational edition of CommunicAsia and EnterpriseIT will see some of industry's most prominent movers and shakers, including from India, converging at the event to discuss latest industry trends related to mobility and connectivity.

Social media, big data analytics and CYOD (Choose Your Own Device) have been cited in various industry reports as some of the key trends to watch in 2014 . These trends are fuelled by a steep increase in consumption of data and entertainment on mobile devices, with mobile data traffic in Asia Pacific expected to exceed the rest of the world by 2017.

Last year, more than 51,000 attendees from 100 different countries/regions came to CommunicAsia and EnterpriseIT, including nearly 1,500 industry professionals from India - from Bharti Aircel, Department of Telecommunications (DoT), Frost & Sullivan, Graphic India, Loop Telecom, Reliance Globalcom, Tata Communications, Tirumala Seven Hills, Wifi Networks and many others.

ManageEngine Launches RackBuilder Plus for 3D Modeling, Monitoring of Data Centers
ManageEngine, the real-time IT management company, has launched RackBuilder Plus, the easy-to-use, 3D visual modeling software for large enterprises and data centers. With RackBuilder Plus, IT and data center admins save time and improve facilities management with a complete inventory of the data center, including all the relationship details between racks, floors and devices. In an industry-first combination, RackBuilder Plus also offers real-time monitoring of data center devices.

As more enterprises run multiple data centers for load sharing and redundancy, admins find it difficult to gain clear overall visibility into their data centers. Conventional data center documentation tools such as Excel and Visio do not provide a dynamic, realistic view of the data center. In turn, admins have to sift through multiple pages of documents to trace a particular device that has to be removed from the rack for maintenance. Meanwhile, the visual modeling tools available in the market fail to offer the 3D views that data center admins require.

RackBuilder Plus offers an easy-to-use rack and floor builder that lets data center admins create 3D views of racks and data center floors. Admins just drag and drop devices onto the racks and then drag and drop the racks onto the floors. RackBuilder Plus combines 3D visual modeling with device monitoring to help admins identify the health status of the devices in real time.

RackBuilder Plus is available for immediate download at RackBuilder Plus prices start at $195 per rack. For more information on RackBuilder Plus, please visit

Steelbird Launches New Brand ARES For Professional Riders
Steelbird Helmets are already a big hit for its innovative designs, curves, and sturdiness. This time Steelbird added new brand line in his Portfolio by launching “ARES” for Professional Riders first Helmet with NASA technology. The helmet will be available in different models Stroke, Skull, Denim, Devil with the price ranged between Rs 2,999 to Rs 3,999.

The series designed in Italy by highly trained Professional, produced using innovation technologies and high-tech machines, very high impact strength shell, high density of EPS to absorb the impact, imported, unbreakable visors in different colors, unique visor locking system to ensure safety in case of accident and single push user friendly button to open the helmet; will be well accepted in the market.

Alucast India 2014: Technology, Processes, Products – For The Die Casting Industry
Alucast India is a registered trade body that has emerged as a resource center for the existing and prospective members on global trends and techniques and is a shared platform for all Indian Casters for sharing matters of interest and concerns. The ALUCAST is hosting its annual mega event; ALUCAST 2014 which will take place from the December 4th-6th 2014 and will be held at one of the finest exhibition and conference facilities in India – Bangalore International Exhibition Centre, Bangalore. Organised by The Aluminium Casters’ Association of India – the event will be one of India’s most active industry forums that connects the industry Members.

Prasan Firodia, President of ALUCAST is upbeat about the scope and future of the Indian Die-Casting Industry, he adds “India is being increasingly seen both as a manufacturing and sourcing hub for automotive giants, there is an enormous growth potential for the domestic market and plenty of opportunities for international companies looking at India. As an association we  strive to provide a global forum for Indian casting producers on matters of common concern and interest. With the  upcoming edition of ALUCAST and our association with NürnbergMesse we hope to achieve this”.

SMBs Get A Seamless & Hassle-free Platform To Set-Up Their Business Within 24 hours, an end to end ecommerce solution company, offers a platform for SMBs to set-up online business within 24 hours without any hassles. The serviceenables SMBs (small and medium businesses) set up e-Stores and e-commerce vertical and ensure smooth operation from the very first day. This SMB focused service is addressing the need of most small and medium businesses for starting their online e-store or the online sales channel and helps them to manage their day-to-day business seamlessly.

For a brand or businesses, starting an online sales channel can be challenging as online sales channel is altogether different ball game then the traditional or offline sales channel. Most of the online businesses work on different business model that may be totally new or alien to the offline trade network. The hassle of setting up different operations and accounting system for each of the online retailing website can be a very difficult task for the businesses that have no experience in operating online sales channel. Offers Rewards For Purchases On, India’s highest paying cash back website, today announced the addition of, India’s leading destination for online shopping in the country, to its kitty of over 300 portals where it offers rewards, cashback & coupons.

Consumers have already been getting discounted offers via on but this entire shopping experience gets a major boost with GoPaisa becoming only cashback site in India offering rewards for purchases on It is to be noted that this is the first time when rewards on Flipkart purchases are being offered by a Cashback and coupons website in the country.

Google Search Highlights Changing Shifts Of Political Search Trends
The 16th Lok Sabha elections are well and truly underway with the 6th phase of polling having covered 349 constituencies across the length and breadth of the country. As parties, candidates and the general public takes a breather and also gears up for upcoming battles, Google Search Trends brings a definitive account of poll analysis that highlights evolving search trends – from the beginning of poll season (beginning early this year) to now.

Google Search patterns across this period measured potential impact on the popularity of leading political leaders and parties in the election fray.

BJP has gained considerably during the past three months and search trends highlight a surge of interest for the saffron party ensuring that the BJP takes the top spot.

AAP’s popularity was at its peak during the start of the year but despite its high decibel campaign fronted by Arvind Kejriwal, it has shown a gradual decline and it now finds itself at-par with the Congress – a party that was earlier a distant third.

The Congress Party still trails at the third sport after the BJP and the AAP, but to its credit it has narrowed the gap with the AAP considerably in this period, from the start of polling for the 2014 Loksabha elections.

Looking at trends on the election days itself, the BJP led the race on April 07 also helped by its manifesto release while AAP did considerably well on April 10 when voters came out in Delhi, a region considered their stronghold.  Congress is still pushing hard for a comeback as reflected on Google trends which shows a slight positive movement for congress with strong comments coming in from party leader Priyanka Gandhi.

Modi, Rahul and Kejriwal have been campaigning tirelessly across the length and breadth of India, trading charges and wooing voters with speeches, rallies and road-shows. 100 days into their respective campaigns Google Search Trends analyses the search interest for these three stalwarts.