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Sony Alpha 7S III Full-Frame Mirrorless Camera Launched At Rs 3,34,990

4K 60p 16-bit RAW video HDMI output for the first time in the Alpha series with the Alpha 7S III.

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Sony India has announced the much-awaited addition to its Alpha 7S full-frame mirrorless camera series. The Alpha 7S III (model ILCE-7SM3), a perfect partner for professional users with refined features and exceptional performance. Featuring a brand new 12.1MP (approx., effective) back-illuminated full-frame image sensor with ultra-high ‘s’ series sensitivity and 15+ stop wide dynamic range, a host of impressive video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat-dissipating mechanism, dual-slot relay recording enabling over one-hour of 4K 60p movie shooting until battery ends, a new autofocus system, and touch screen interface and side flip LCD screen, the new Alpha 7S III will become the ultimate creative tool for video professionals and all types of hybrid stills/video shooters.

Real-time Tracking and Real-time Eye AF are available in Alpha 7S III to maintain constant focus on the intended subject. Sony’s advanced Real-time Eye AF improves detection performance by 30% over the previous system, thanks to the new image processing engine. It ensures accurate, reliable detection, even when the subject’s face looks away. Real-time Eye AF is automatically initiated when an eye is detected. The Alpha 7S III also includes a fast Hybrid AF system with 759 phase-detection AF points covering 92% of the image sensor. The camera can also achieve high AF precision to accurately and reliably focus in light down to EV-6, where subjects are difficult to see clearly even with the naked eye. 

For video on-the-go, the Alpha 7S III is the first Alpha series camera to include Active Mode with 5-axis optical in-body image stabilization to support especially difficult handheld movie shooting. 

The CFexpress Type A/SD card reader (MRW-G2) provides SuperSpeed USB 10Gbps (USB 3.2 Gen 2) transfer speed, via its USB Type-C® connector, allowing creators to establish an efficient workflow when dealing with high-resolution images files, 4K video and other types of high-volume data. When combined with a CFexpress Type A card, it allows users to transfer data approximately 2.8 times faster than with conventional media The MRW-G2 card reader can be used with CFexpress Type A and SDXC/SDHC (UHS-I and UHS-II) memory cards. 

“The Alpha 7S III opens up a new world of possibilities for new age content creators. It is the ultimate representation of our efforts to deliver the best technology to our customers”, said Mukesh Srivastava, Digital Imaging Head at Sony India. “Engineers at Sony are continuously involved in multiple customer surveys and Alpha 7S III is a result of many such survey findings. It combines the classic S series sensitivity with a feature set, performance level and user experience that is simply unmatched in the industry today at any price segment.”

Price and Availability

The new Alpha 7S III camera and CFexpress cards will be available across all Sony Center, Alpha Flagship stores, portal and major electronic stores across India from 15th October 2020 onwards.

A7S III Camera 3,34,990/-

CEA-G80T Memory card 21,100/- 

CEA-G160T Memory card 40,990/- 

MRW-G2 Card Reader 13,700/-

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sony india Sony Alpha 7S III Sony Alpha camera