• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Social Forum That Teaches Stock Trading

StockGro Founder Ajay Lakhotia explains the raison d’etre of the social commerce platform for sharing stock trading ideas

Photo Credit :


How did StockGro’s journey begin? What inspired this idea? 

We started this journey, with this mission of making the millennials, investment ready. Within nine months of launching StockGro, we had over 250,000 monthly active users, initiating their investment journey through the app. With more than 95 business schools and colleges on-board, StockGro has become the primary go-to platform for educational institutions to run Stock Market competitions for their students. 

StockGro users now range from 16-year-olds to 60-year-olds, both with interest in learning stock trading while building their Social Investment Circle. StockGro is helping users overcome the fear of investing in markets, thus growing the total addressable market. The impact of StockGro’s initiative will become visible within the next two to three years, when its users start actively investing in stock markets.

How do you see the impact of StockGro growing in your ecosystem?

StockGro is building a cult – beyond gaming, beyond trading, beyond boundaries. It is inspiring users to grow their capital by investing in alternative asset classes. It is building the user behaviour to invest and grow the capital. Each user, after being baptised on StockGro, brings his friends onboard to start building their own community. This community teaches and learns through interactive and open discussions, helping users learn trading and inspiring fellow investors and traders to invest in the stock markets. As the community grows, StockGro will become the default platform for investors to explore investment and trading strategies.  

What is your vision for yourself and your company?

In India, we are largely a saving economy and not an investment economy. At StockGro we are disrupting this by ‘Making Investment Social’. We are enabling users to invest in stocks without losing money, thus initiating their investment journey through our platform. 

StockGro is building trust in a trust deficit market. It is transforming the user behaviour and helping potential investors inculcate the habit of investing in alternative assets to grow their capital.

What can you do to help India in its time of crisis?

In testing times like these, when often a section of the population is short on its usual income, they need to turn to their savings. With the right investment knowledge, a large part of the population would have comfortably survived with their dividends from investments helping support their livelihood. StockGro is preparing the next generation to be investment savvy. This critical skillset will help them sweep through such crises in the near future. StockGro is helping build exactly that parallel source of income.  

How do you plan to scale up your operations?

To build a business at scale and tremendous growth, the execution plan needs to be worked backwards from the long-term and short-term targets to small measurable periodic tasks. 

Targets need to be divided in quantifiable daily and weekly tasks, encompassing achievable goals, to motivate team members to accomplish harder tasks. Each function from production to marketing needs to be aligned on a weekly action plan and the roadmap to achieve the larger goal. End of the day, it comes to execution – live every day to complete the task at hand, bringing you one step closer to the target.