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Snapdeal’s Festive Sale Volumes Up To 98%

The company said that nearly 60 per cent of its total orders came from tier 3 towns. Tier 1 and 2 cities accounted for nearly 26 per cent of orders, while metro buyers accounted for the balance 14 per cent.

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Indian e-commerce giant, Snapdeal, on Monday said that its overall sales volume in its first Toofani Sale of the season went up by 98 per cent compared to last year, amid the ongoing Coronavirus pandemic. 

The company said that nearly 60 per cent of its total orders came from tier 3 towns. Tier 1 and 2 cities accounted for nearly 26 per cent of orders, while metro buyers accounted for the balance 14 per cent.

The total value of sales from Tier 3 towns has increased by 74 per cent over last year. While orders from cities like Srinagar, Shimla, Alwar, Anantapur, Shimoga, Chital, Dhanbad, Imphal, Silchar, Tinsukia, etc have nearly doubled, buyers from cities like Senapati, Reckong Peo, Kupwara, Roing, Sirmapur, Someshwar are also buying in the sale this year, the company said in a statement. 

Meanwhile, the total value of sales from Tier 2 cities is trending nearly 90 per cent more than last year’s festive sales.

Snapdeal spokesperson said, “Buyers are using Snapdeal’s Toofani Sale to meet both their festive shopping needs and also to stock up on their regular purchases. The selection of high-quality products at great prices is completely aligned to the expectations and requirements of value-savvy buyers across the country and the sale results reflect the same. With many more sellers from across India now participating in online sales, buyers now have access to an even wider range of products."

Snapdeal’s pre-festive season expansion with 130 new logistics hubs, has helped with fast shipments with more than 60 per cent of the orders getting shipped within 24 hours of order receipt.


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