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BW Businessworld

Smart, Smarter...

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Dell tried it, and had to give up.  Remember the Streak, the Android tablet from Dell? It was gone before you even noticed it. Similarly, HP had to abandon Pre, its version of the smartphone.

The success of Apple's iPhone and Samsung in the smartphone business inspired Google (for the second time?) to take a crack at competing in that market; we will have to see how that pans out.

There is a lot of buzz around the latest potential entrant: online retailer Amazon. It already has the Kindle and Kindle Fire, which can download books and music from the online store; the Kindle Fire currently uses a version of Android.

Should Apple and Samsung be worried? Not really, say most experts. The smartphone market continues to grow by leaps and bounds, as do the sales of those companies. But Nokia and Research in Motion (RIM) the maker of BlackBerry may have reason to be. Both are losing marketshare. If Amazon does pull it off, it would be amazin'!

(This story was published in Businessworld Issue Dated 16-07-2012)