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BW Businessworld

Shrujan Delhi Exhibition Gives Platform To Struggling NGOs To Showcase Their Work

The NGOs have earlier displayed their work in various exhibitions, however, this is for the first time that they are jointly exhibiting with Shrujan

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After successfully organizing its first craft festival in January 2018, Kutch based Shrujan Trust is showcasing their work at an exhibition in Delhi.

This is for the first time that Shrujan is giving platform to other struggling NGOs to showcase their work at the exhibition. The NGOs are the sister concerns of Shrujan Trust – SGS-Viveka from Gujarat, CC Shroff Self Help Centre from Mumbai, and VRTI from Kutch.

The NGOs have earlier displayed their work in various exhibitions, however, this is for the first time that they are jointly exhibiting with Shrujan.

Shrujan Kanchali - Colour Combination By Ami Shroff

This time Shrujan’s dupattas, kanchalis, stoles, bags, and blouse pieces are a hit among the visitors. People are also liking the bead work stuffs, necklaces, and block print materials from the NGOs.

Per day, the Shrujan Delhi exhibition is witnessing 350-400 footfall on an average.

Formed in 2008, Shardadevi Gramudyog Utpadak Sahakari Mandli (SGS)-Viveka works with the tribal artisans of Chhotaudepur, Gujarat, and specializes in bead work They are showcasing a wide range of bags and leather wallets, card holder, key chains, jewellery pouch, small pouches for pen drives, and handmade bead necklaces.

Key Chains & Bead Necklace At SGS Viveka

CC Shroff Self Help Centre’s, established in 1979, strength lies in Patch work, Appliqué work, Bead work, Embroidery, Block printing, and Screen printing. Apart from bedsheets and cushion covers, the Centre is displaying shirts and kurtas for men also, and is completely focusing on the younger generation.

Vivekanand Research and Training Institute (VRTI) from Kutch is the oldest of the three NGOs has their excellence in batik print. The NGO is showcasing dupattas and a host of cloth materials of batik design.

Batik, primarily originated in Indonesia, is a technique of printing designs on preferably cotton fabrics using wax and even rice starch.

Batik Printed Dupattas At VRTI

The NGOs are not only in handicrafts, they have done magnanimous works in other fields also. Talking to BW Businessworld, Ami Shroff, Managing Trustee of Shrujan, said that companies who don’t want to invest in handicrafts as their CSR initiative, can do the same in other fields also in collaboration with the NGOs.

For instance, SGS-Viveka has in its kitty initiatives like community development, natural resource management, livelihood programs, and medical and public health. VRTI has done works in small dams.

The Shrujan exhibition and sale is happening at Aga Khan Hall from 20-23 February, 2018.