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Sennheiser Announces Expansion Plans In India

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World’s leading premium German audio solutions giant, Sennheiser Electronics India Private Ltd, on Tuesday (18 November) announced the expansion of its range of audio solutions across the length and breadth of the country. The Sennheiser audio experience will now be available at more than 2500 touchpoints across the country through a robust distribution network, giving music lovers a chance to experience Sennheiser headphones at their doorsteps.
On the growth strategy, Kapil Gulati, VP, Sales & Marketing (Consumer Segment), Sennheiser Electronics India Pvt Ltd. said ”Sennheiser has witnessed the Indian headphones market grow manifold since our forray in India in 2007. Headphones have become an integral part of everyday life of consumers, with the increased consumption of music on smartphones while being on the move, gym, office or at home. We are looking at witnessing an accelerated double digit growth in this segment over the next few years with more awareness among consumers."
Sennheiser lovers can now enjoy the premium experience starting from Rs 990 for in-ear with noise isolation headphones, Bass driven on-ear foldable headphones at Rs 1490 and Universal smart phone headset Rs 1990.
Trend Micro Deep Security Now Available On AWS Marketplace
As cloud adoption continues to accelerate, Trend Micro Incorporated, a global leader in security software and solutions, today announced the availability of its cloud and data center platform, Trend Micro Deep Security for Amazon Web Services (AWS) on AWS Marketplace, an online store providing software and services for use on AWS.
"Trend Micro is constantly working on new ways to improve security and reduce its operational impact for developers and operations teams working on AWS," said Dhanya Thakkar, Managing Director, India & SEA, Trend Micro. "Providing Deep Security via AWS Marketplace is yet another way we are providing additional security tools. This user-friendly implementation is a great way to meet your shared security responsibilities on top of the reliability and protection already offered by AWS.”
“We are excited to offer Trend Micro Deep Security on AWS Marketplace, giving customers more tools for additional layers of security for their workloads on the AWS Cloud,” said Terry Hanold, Vice President, AWS Platform and Marketplace, Amazon Web Services, Inc.
Micromax Announces The Launch Of ‘YU’
Micromax Informatics, the largest Indian mobile brand, on Tuesday announced a strategic move to launch a new online brand ‘YU’, outlining its plan to build on software and services and offer a customised experience to the users. A strategic tie up with Cyanogen Inc., makers of the Cyanogen OS, the advanced mobile operating system has been already inked. The new brand, in partnership with Cyanogen, will focus on working with various companies to build a layer of services into the operating system itself.
The brand ‘YU’ owned by YU Televentures, a wholly owned subsidiary of Micromax Informatics, will be only sold online. Led by Rahul Sharma, co-founder of Micromax, the Internet brand ‘YU’ will cater to the new age audience. YU devices will be announced in India from December 2014.
Says Rahul Sharma, “YU will be a game changer brand in India. Disruption has to be the name of the game and with this partnership, we are raising the bar again and rewriting the rules. As YU is envisioned to build an ecosystem of connected devices and offer a differentiated user experience, we will engage directly with consumers.”
Travel More With American Express MakeMyTrip Credit Card
Indian travellers have a reason to celebrate as American Express, the world's largest card issuer by purchase volume, and leading online travel portal, MakeMyTrip (MMYT), on Tuesday launched the NEW American Express MakeMyTrip Credit Card offering exceptional savings and benefits for travellers and shoppers alike.
With a first year fee of Rs 750, the American Express MakeMyTrip Credit Card offers MMYT vouchers worth Rs 9000 on joining, which can be redeemed across flights, hotels and holiday offers on MMYT. The Card also offers 5 per cent cashback (upto Rs 3,000) on MMYT bookings, and additional MMYT vouchers of Rs 2000 and Rs 5000 on spending Rs 1.25 lakh and Rs 2.5 lakh in a year, respectively. 
In addition to American Express' world class service, Cardmembers can enjoy quick and easy transactions on MakeMyTrip with American Express' ezeClick online tool that enables the fastest checkout experience using a unique id and one-time-password.
The new Card also offers exclusive savings on dining and 2.5 per cent fuel surcharge waiver at HPCL outlets. Further, the Card allows customers the flexibility to spread their payments into easy installments over a period of time, at attractive interest rates.
Hero Cycles Customer Reward Initiative 
Hero Cycles, world's largest bicycle manufacturer, recently announced 'Mega Hero Gifts Festival' to capture the spirit of festive season. The offer, that entitles each buyer to win assured gifts with the purchase of every Hero cycle, has received an overwhelming response from the customers. The company will be giving away over 9 lakh prizes under this offer.
To avail the offer every customer will have to scratch the promo card being given along with each purchase. Speaking about the success of the offer Pankaj Munjal, Co-Chairman and Managing Director, Hero Cycles said, "We are overwhelmed by the response that we have received from our customers. In just a few days we have been able to achieve several happy and satisfied customers through the offer. Our aim is to provide maximum customer satisfaction through our quality of products and such offers further help in providing enhanced customer experience. This initiative is a part of our customer reward program that aims to bolster our efforts to achieve our sales expansion strategy."
There are several high value prizes among others to be won under the offer that include Maruti Alto cars, Hero Splendor motor cycles, Apple iPads, LG LCD televisions and Nokia 520 Lumia phones. The offer started from 16th October 2014 and will be valid till 15th December 2014.
AISATS Introduces E-freight  
One of India's premier airport services companies, has introduced an e-freight initiative at its Bengaluru (BLR) Airfreight Terminal facility.  With this launch, AISATS BLR takes a big step towards IATA's e-freight initiative, building a paper-free air cargo supply chain and replacing it with cheaper, more accurate and more reliable electronic messaging.
To facilitate this, AISATS has incorporated its Airport Community System (ACS), a web-based electronic platformthat enables seamless electronic data interchange (EDI) between various stakeholders in the air cargo value chain.With this system in place, AISATS is well-equipped to do away with the traditional paper-based shipping data consolidation, and move towards electronic data management.
With this online portal, freight forwarders and cargo handling agents will have complete shipment visibility and be able to send data demanded by multiple carriers, customs, airport operators electronically through a single portal without doing duplicating data entry efforts on separate platforms. The ACS will also help in creating airline booking requests and sending the same electronically to the airlines including creating and printing of Master Air Waybill, House Air Waybills and Bar Code labels.  This is set to ease sending FWB / FHL messages to airlines as well as create and print customs clearance documents.
NIT May Prevent Forgery In Education Sector 
Authenticate Pte, provider of a highly secure technology that prevents forgery of documents, announced that National Institute of Technology, Delhi (NIT) has implemented the solution to make their student's educational documents unforgeable. All certificates and mark sheets issued by the institute will now carry a secure code which prevents their forgery. Moreover, these documents can be validated by any person using a common smartphone.
India's education system suffers due to the existence of thousands of illegal degree mills that produce millions of fake and forged documents every year. These documents range from birth certificates to mark sheets and degrees. Not only the country's reputation gets tarnished internationally, it also puts wrong people in responsible positions and fuels multi-layered corruption. Righteous students of an institution for which fake degrees are available suffer too. Their degrees are devalued and they have to compete with undeserving candidates with fake degrees.