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Scrawled Stories : Success Story Of The Bootstrapped Content Startup That Turned Into One Of India’s Largest Viral Content Firm

Scrawled Stories has been a working product towards growing and developing love for words, and enabling the vast audience to do the same under one media

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Gone are the days where one would spend hours reading books, and then eBooks. Today is all about ‘Scroll – Read – Like – Scroll’ and repeat. Flash fiction is what’s raging on almost every platform, where a read-below-a-minute accounts for more eyeballs among the millennials. And amongst the many competitive brands, Scrawled Stories, a brand for storytelling and musings, stands as the dominant leader, captivating the attention and hearts of many.

Scrawled Stories has been a working product towards growing and developing love for words, and enabling the vast audience to do the same under one media. What began as a one-man show soon turned into a booming powerhouse honing the strongest media presence.

Scrawled Stories founded in 2015, originally began as a page for his own write-ups, but gradually started receiving entries via DM’s from his followers on Instagram. The rate with which the entries started flooded in was insane – starting from a few to almost 5,000 entries a day.

Scrawled Stories has managed to elevate themselves on various levels in terms of their content showcase. From friendship goals to love stories to social awareness, they’ve aced their ground successfully. Being a major competitor brand in the market, Scrawled understands the eye of the audience and caters to just that, efficiently enough.


Being the first platform to develop and accept a User Generated Content model, the Scrawled domain is fed a whooping million number of entries from followers all over the world. The page has been taking a hike with every post, gaining 4,000-5,000 followers in a day!

The team also launched its app with full force, where content is a priority. It has been speculated to be the first app where people can submit their content and receive the status of their submission on their profile itself. The curators of the Scrawled team selects and edit the best ones and publish them so readers can enjoy quality content under one stop.

Who would’ve thought that a few lines with perspective notion could lead to the branding of literature over social media? With Scrawled Stories as a platform, many writers managed to attain the recognition they deserve, while serving Scrawled in return. So really, it is all a barter system where all parties are winners – be it the platform, writers or readers.


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