Schauna Chauhan: Strategising For The Future

Schauna Chauhan looks at things through a positive lens. For her, it is important to draw out a clear roadmap that would enable her organisation to achieve its targets. “Being proactive about what we do helps during this process. Our diversification into the dairy segment has opened up new avenues for Parle Agro. I envision the year ahead filled with significant opportunities and innovative products at affordable prices. Our focus has been in the area of being able to sell a product at Rs 10,” she says.

After Parle Agro entered the new category with brands like Smoodh, its growth strategies and innovations have been focusing on making fruit-based and dairy-based beverages. Chauhan informs that this will continue. In the last year, she has not only built on the Atmanirbhar Bharat momentum but has also looked to grow the company sustainably, an aspect she believes is important for new-age and GenZ consumers.

“GenZ is a free-thinking generation. They can define themselves as individuals who want to experiment with different themes and beliefs while taking risks. GenZ tends to be well-educated about brands. And if they’re unaware, they know how to access information about it quickly. We need to keep pace with changing times, be it in technology, or communication. Striving towards this, we strategise for the future,” the Parle Agro CEO says.