• News
  • Columns
  • Interviews
  • BW Communities
  • BW TV
  • Subscribe to Print
BW Businessworld

Say Hello To Google Allo

Allo incorporates Google’s search engine within chat windows by including Google Assistant in conversations

Photo Credit :

There’s a new kid in the world of chat messengers — Google’s Allo. The new app that will be competing with Apple’s iMessage has added artificial intelligence to the chat platform. Announced earlier this year at the Google I/O conference, the app follows Google’s launch of its FaceTime-like video calling service Duo in August.

In an official blog, the company said, “Google Allo helps you say more and do more right in your chats. It can help you make plans, find information, and express yourself more easily in chats. And the more you use it, the more it improves over time.”

The chat app gives the first peek at Google Assistant, which will also be introduced in future products by the company such as Google Home and Android Wearables.

Allo incorporates Google’s search engine within chat windows by including Google Assistant in conversations. “With your Assistant in Allo, you can have a conversation with Google — ask it questions and let it help you get things done directly in your chats. You no longer need to leave a conversation with friends just to grab an address, share your favorite YouTube video, or pick a dinner spot,” added the blog post.

Text, photos and emoji features, such as in iMessage, have been included in the app, along with an additional feature that suggests replies within a chat for users.

Widening Scope
In a bid to attract millennials, TV channel Zindagi will live stream its primetime line-up on Twitter’s Periscope from October 3-6, 2016. This will allow viewers to watch these shows LIVE and on-the go, anytime, anywhere on their Internet connected devices.

Sunil Buch, chief business officer, Zee Entertainment Enterprises, says, “Zindagi is a thought leader in premium entertainment with a distinct character. With this initiative, it will be the first channel in Indian television to live stream on Periscope, simultaneously with the linear television feed.”

News Reading

According to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation, 62 per cent US adults get news on social media, compared to 49 per cent in 2012, as reported. Two-thirds of Facebook users (66 per cent) get news on the site, nearly six-in-ten Twitter users (59 per cent) get news on Twitter, and seven-in-ten Reddit users get news on Reddit.

Ensuring Loyalty
Customers who receive responses when they tweet businesses are willing to spend 3 per cent to 20 per cent more on average-priced items from those businesses in the future, says social networking site Twitter.

Tags assigned to this article:
google social media Magazine 31 October 2016 magazine