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Saudi Tourism Authority Commences Partnership With IPL

The inaugural partnership event was held in Mumbai, attended by the Secretary of the Board of Control for Cricket in India (BCCI), Jay Shah, Vice President of BCCI, Rajeev Shukla and Honorary Treasurer of the BCCI, Ashish Shelar, along with STA’s representatives and Alhasan Aldabbagh, President of APAC

Photo Credit : Twitter/@SaudiTourism

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Saudi Tourism Authority (STA) commenced an official partnership with the Twenty 20 cricket league, the TATA Indian Premier League (IPL) on Tuesday.

The inaugural partnership event was held in Mumbai, attended by the Secretary of the Board of Control for Cricket in India (BCCI), Jay Shah, Vice President of BCCI, Rajeev Shukla and Honorary Treasurer of the BCCI, Ashish Shelar, along with STA’s representatives and Alhasan Aldabbagh, President of APAC.

Commenting on the partnership, Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said, India and Saudi share a vibrant youth culture and sport is an ideal platform to engage and inspire young people. We at Saudi Arabia are committed to supporting excellence in the world of sports, inspiring greater participation and improved quality of life among Saudi and global audiences alike.

Sport, like tourism, brings people together in harmony and fellowship, bridging cultures and sharing perspectives worldwide. These values are central to our country’s culture and are championed by young people from all around the world, Hamidaddin added.

Alhasan Aldabbagh, APAC President at STA, emphasised the partnership as a global marketing strategy and expressed his delight with IPL, stating cricket holds great importance to our visitors from South Asia.

Aldabbagh said, the Indian subcontinent region is a key market for STA and we continuously find ways to excite tourists from these countries and welcome them to Saudi.

He further stressed that this partnership aims to increase Saudi’s presence and appeal in the Indian and South Asian markets.

He also said, we look forward to introducing the prospective South Asian visitors to Saudi not only as a holiday destination but also as a viable sports destination and plays host to prominent sports and entertainment events such as Formula One, WWE and the Spanish Super Cup.

Jay Shah, Secretary of the Board of Control for Cricket in India applauded the partnership as an exciting prospect and said the Saudi Tourism Authority has immense faith in the power of IPL to bring countries together.

Shah pinned great hope on the partnership that is likely to promote Saudi’s unique and diverse offering creating new opportunities for cricket in Saudi and strengthening the sport in the region.

The dynamic partnership builds on Saudi’s history and love for cricket as IPL is one of the biggest events on the international sporting calendar adding a growing portfolio of STA’s global strategic relationships.