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Sarafa Bazar India: Future Of Indian B2B Jewellery Industry

‘Sarafa Bazar India’, is the leading and fastest growing online B2B Platform. It has already grabbed the attention of jewellers in events like ‘Unique Gems and Jewellery International Show, Pune, where they recorded amazing visitor responses.

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Indian consumers have a special love for gold jewellery since ancient times. It is regarded as the best investment for common people. And therefore India’s love for gold jewellery is totally considerable.

This sector employs over 2.5 million people and is still largely dominated by the unorganized sector without any brand name and digital presence. To increase their pan India reach we need a more customer-centric and user-friendly approach for which technology is the key.

To adapt to the fast-changing business pattern, ‘SARAFA BAZAR INDIA ’ has been developed to help the manufacturers, wholesalers and retailers to come together on a single platform.

Archit Jain, who is the third generation jeweller from a small town of Saharanpur, has developed it as an alternative to the existing traditional methods of trading. This online portal enables the jewellery manufacturers and wholesalers to showcase their products virtually and make new connections with the retailers across India. The marketing takes place on digital space while buying and selling is done in offline mode. It is trying to change and give a new face to the jewellery industry by reaching out to the potential customers and serving them in the best possible way.

With the changing trading trend, just a simple click can work wonders for the customers through a wide variety of choice of designs without any need of physically visiting exhibitions.

‘Sarafa Bazar India’, is the leading and fastest growing online B2B Platform. It has already grabbed the attention of jewellers in events like ‘Unique Gems and Jewellery International Show, Pune, where they recorded amazing visitor responses.

They are planning to expand their reach by further participating in various other events. Customers can catch them in the Delhi Jewellery and Gems Fair which is going to be held on 2nd, 3rd & 4th October 2021 at Pragati Maidan, Delhi and Hyderabad Jewellery Pearl & Gem Fair (HJF) which is going to be held on 18th, 19th & 20th October 2021 at HICC, Novotel, Hyderabad. Sarafa Bazar India has partnered with Informa Markets as Technology Partner for both DJGF and HJF.

Their online presence has exponentially increased the customer base along with lowered expenses. The users are experiencing great customer response and brand popularization along with new opportunities to grow.

Now the jewellery industry is becoming more active and comfortable with digital purchases and has been experiencing high levels of customer satisfaction. Already the members have unleashed their massive potential by generating over 75 crores of business revenue. This shows that the customers are ready to take the next step to grow their business further.

Nikhil Jain, owner of Nia Bangles, Mumbai, compliments the team, “Completely legit platform and their hard work proves in customer response. They have proven that even gold jewellery can be sold through online platforms.”

Avinash Surana, partner of BG Platinum, Mumbai, compliments the team,"Sarafa Bazar India team is doing a wonderful job. After being a part of Sarafa Bazar, response for us has been great so far. A very good B2B online platform. "

Sarafa Bazar India has come to stand for customer convenience, value and loyalty and has been providing the best experiences to customers by taking off their pressure of travelling to different states and saving their precious time.

Since its launch, SARAFA BAZAR has grown into a community of 50,000+ website users and 8.000+ app installers which clearly shows the willingness of the industry to adapt to the technology implementation in this market. And it will definitely help development of various new brands in near future.