Sanjay Jupudi, President Americas, Cigniti Technologies

What are you reading at the moment? What did you recently finish reading? What have you learnt from it?
a) The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo
This book is about art of presentation and how Steve was successful in making impulsive presentations. In particular, Steve made sure he got everyone take note of iTunes by presenting it as the best windows app ever.

b) The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by Stephen E. Heiman, Tad Tuleja, Robert B. Miller and J. W. Marriott
The list of major companies who use the Strategic Selling process to drive their sales is extremely impressive.

The one book all leaders must read... and why?
The World Is Flat by Thomas Friedman. This book really explains the whole connected world, level playing field and gives opportunities to knowledge driven countries and economies like India.

One book everyone in your sector should pick up... and why?
I still believe, it should be The World Is Flat for the same reasons as discussed above.

What kind of books would you normally buy while travelling?
Suspense thrillers such as The Da Vinci Code help me to stay active, kill time and at the same time keep me excited.

Have you written any books? If not, do you plan to write in future?
So far, I have not written any. If I write, I would write about the transformation of world through my eyes.

The books you grew up with? What did you like most about it?
The Famous Five, Secret Seven, Tinkle, Amar Chitra Katha, Chandamama

Your bookshelf consists of....
The Hitchhiker’s Guide To The Galaxy, Lord Of The Rings, Catch 22, Life Of Pi,  Harry Potter series,  Dan Brown’s books,  Ayn Rand’s Books,  Dilbert’s books

Where do you shop for books?
Amazon.com and bookshops at airports.

Have your reading habits changed in the past four or five years? If so, how....
Yes, off late have been reading more Sales and Leadership related books.

Your e-reading device?
Tried a few times on iPad. However, I still prefer reading the hard bounds.

Compiled by Jinoy Jose P.

businessworldbooks (at) gmail (dot) com

(This story was published in Businessworld Issue Dated 04-02-2013)