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Samsung Unpacked Event Decoded

Samsung Unveils - Galaxy Z Fold3 5G, Galaxy Z Flip3 5G, Galaxy Watch 4 And Galaxy Buds 2

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Samsung’s Annual Summer Event – The Samsung Unpacked, hosted virtually today showcased the next generation of foldable smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Samsung also unveiled the Wear OS power Galaxy Watch 4 along with the Galaxy Buds 2

The Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, in its third generation, are premium foldable smartphones built incorporating key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.

“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”

For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX8 water resistance, so users no longer have to worry when caught in the rain. The Chassis on both devices are aluminum, Samsung calls it “Armor Aluminum”—the strongest aluminum ever used on a Galaxy smartphone. Additionally Corning® Gorilla® Glass Victus™ seen on the Galaxy S21 Ultra is used to protect against scratches and accidental drops. Both devices include a new protective film made of stretchable Polyethylene terephthalate (PET) and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices.

The Company has put the Z Fold3 and Z Flip3 through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times..

Samsung Galaxy Fold 3 5G

Galaxy Z Fold3 5G: 

The Galaxy Z Fold3 comes with a 7.6-inch Infinity Flex Display with 120hz adaptive refresh rate and the party trick is not the foldable screen it’s the new Under display selfie camera. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get an unbroken canvas for their favorite apps. With the new Eco² display technology applied to the screen, it’s 29% brighter while consuming less energy.

Borrowing the Galaxy Note Series, Samsung has brought the S Pen functionality to the Galaxy Fold 3. Users can take advantage of fully optimized S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro. Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. 

The Galaxy Z Fold3 comes with a choice of three timeless colors: Phantom Black, Phantom Green, and Phantom Silver.

Samsung Galaxy Flip3 5G

Galaxy Z Flip3 5G

The Galaxy Z Flip3 now comes with a redesigned Cover Screen, which is now four times larger and makes it easier to view notifications and messages without having to open the Flip. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets, pay in contactless fashion with Samsung Pay, which is built directly into the cover screen.

Z Flip3 users can take selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing are super smooth on the main screen, thanks to Z Flip3’s new 120Hz adaptive refresh rate. Z Flip3 also gets upgraded Stereo Speakers with Dolby Atmos support.

The Galaxy Z Flip3 is available with the choice of four trendy colors—Cream, Green, Lavender, and Phantom Black, plus exclusive colors such as Gray, Pink, and White, from Samsung.com. 

Samsung Galaxy Watch 4

Galaxy Watch4 & Galaxy Watch4 Classic 

The Galaxy Watch4 & Watch4 Classic are the first smartwatches to feature the new Wear OS™ Powered by Samsung, built jointly with Google™, and are equipped with One UI Watch. 

“We have seen an incredible amount of growth for the Galaxy Watch series as consumers have discovered the health benefits and convenience of wearables,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “We understand the path to wellness is different for everyone, so we built a robust suite of health and wellness features to give people a deeper and more helpful understanding of their overall fitness.” 

The Galaxy Watch4 is equipped with Samsung’s BioActive Sensor, which boasts a smaller and more compact design that doesn’t detract from measurement accuracy. This new 3-in-1 sensor uses a single chip to precisely run three powerful health sensors — Optical Heart Rate, Electrical Heart and Bioelectrical Impedance Analysis — so users can monitor their blood pressure, detect an AFib irregular heartbeat, measure their blood oxygen level, and, for the first time, calculate their body composition with key measurements like skeletal muscle, basal metabolic rate, body water and body fat percentage.

Samsung has also introduced the brand-new One UI Watch, With One UI Watch, compatible apps are automatically installed on your watch when downloaded on your phone, and your important settings – like do not disturb hours and blocked callers – are synced instantly.

Galaxy Watch4 series is also the first generation of smartwatches to feature Wear OS Powered by Samsung —a new platform built by Samsung and Google, this cutting-edge platform lets you tap into an expansive ecosystem right from your wrist – with popular Google apps like Google Maps, and beloved Galaxy services11, like Samsung Pay, SmartThings and Bixby. The new platform also includes support for leading third-party apps12, like Adidas Running, Calm, Strava, and Spotify available from Google Play.

In terms of hardware, the Galaxy Watch4 series boasts the first 5nm processor in a Galaxy Watch – with a 20% faster CPU and 50% more RAM, and a GPU 10 times faster than the previous generation. That means scrolling and multitasking on the Galaxy Watch4 series is smooth and effortless. The resolution is gone up too,  with 450 x 450 pixels, so visuals are crisper and more distinctive. The Watch also comes with 16GB of built-in storage secured by Samsung’s Knox security platform.

The Watch will offer up to 40 hours of battery life, with 30 minutes of charging providing up to 10 hours of battery. 

Samsung Galaxy Buds2

Galaxy Buds2

Complimenting the New Galaxy Z Series, Samsung also unveiled the Galaxy Buds2, the company’s smallest and lightest earbuds yet boasting an iconic curved shape. The Buds2 join the Galaxy Buds Live and Galaxy Buds Pro. 

The Galaxy Bud2 comes with dynamic two-way speakers with Active Noise Cancellation and pass-through features. Samsung has also used a machine learning-based solution that filters out a variety of distracting background noises. 

For a more perfect fit, Samsung has developed the ‘Earbud fit test’ in the Galaxy Wearable app. The Galaxy Buds2 will be available in graphite, white, olive, and lavender colors.

Pricing and Availability

Galaxy Z Fold3 at the lower price of $1,799.99

Galaxy Z Flip3 for $999.99

Galaxy Bud2 will retail for $149.99


The Galaxy Z Fold3 and Z Flip3 will be available for pre-order beginning August 11, and they will launch on August 27 starting with select markets, including the U.S., Europe, and Korea. 

Galaxy Watch4 and Galaxy Watch4 Classic are available for pre-order in select markets starting on August 11, with retail availability starting August 27.

Users that pre-order Z Fold3 or Z Flip3 will get a year of Samsung Care+ protection, The phones will be covered from accidental damage, including screen replacement, water damage and back cover replacement. 


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