Salesforce, WhatsApp Announce Partnership To Transform How People And Businesses Engage Globally

At Dreamforce 2022, Salesforce and WhatsApp announced a new strategic partnership that will allow Salesforce customers to connect with their customers and build new messaging experiences on WhatsApp.

WhatsApp-first business messaging will bring the companies’ best-in-class capabilities to deliver modern, convenient, integrated and personalised experiences between people and businesses, worldwide. 

This integration will transform how brands connect seamlessly with consumers through conversational engagement across marketing, commerce and service interactions.

Salesforce’s Marketing Cloud, Service Cloud and Commerce Cloud applications will integrate with WhatsApp to support promotional and customer service messaging and soon, transactional conversational commerce capabilities. 

“We're partnering with Salesforce so all businesses that use their platform can use WhatsApp business messages to answer customer questions, run marketing campaigns, and sell directly in chat. More and more people prefer to communicate with businesses over text. That's why we launched our Cloud API earlier this year and are now partnering with Salesforce”, wrote Meta CEO Mark Zuckerberg on his Facebook post.

Businesses will be able to transform brand and customer relationships across billions of conversations by personalising the messaging experiences for every customer, at scale. This will enable customers to engage audiences on WhatsApp, accelerate sales, and drive better 24/7 customer support.

Salesforce Integration with WhatsApp Business Platform for Marketing Cloud is expected to be generally available in December 2022 with additional integrations expected to be generally available in the months to come.