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SBI Mutual Fund Introduces Financial Calculators to Simplify Investing
FundGuru, an SBI Mutual Fund initiative, is dedicated to helping all investors - from the novice to the experienced
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Most mutual fund houses today offer ready-made financial planning calculators that help budding investors understand and evaluate financial goals. For instance, the financial calculators offered by SBI Mutual Fund not only help plan out investments with specific goals in mind, but also help with shaping the investment portfolio with a Systematic Investment Plan (SIP), and project potential returns based on variable investment sum and horizon.
When it comes to investments, availing an online platform is just one aspect of simplifying investments through digitization. Other equally important aspects include education, creation of awareness, communication of key facts, and resolution of issues faced by a user. This is exactly where entities in the financial services industry like SBI Mutual Fund with its educational platform called FundGuru are making a huge contribution.
Brave New World
FundGuru, an SBI Mutual Fund initiative, is dedicated to helping all investors - from the novice to the experienced. Making mutual funds easy to understand, FundGuru is host to articles, videos and interactive games that are fun, seeking to make information readily available for a variety of consumers. What's more, anyone can begin with an SIP and ease up the process of investing; just by linking it to one's bank account based on preset conditions such as fixed sum, frequency and duration. Worrying about accidentally forgetting to invest regularly or checking each investment made is now a thing of the past.
With SBI Mutual Fund, the old days of filling countless paperwork, complicated processes before receiving the go-ahead to start investing, are long gone. Today, as long as one has digital identification, the journey into investing can start almost instantly by completing the e-KYC formalities - which includes the PAN Card, Identity Proof (Aadhaar Card) and online banking. Thanks to the e-banking evolution, transfer of funds for investment purposes and redemption back into the bank account happens in a seamless manner.
Take-off into the Future
Not long ago, India witnessed its major new-age revolution with the introduction of digital wallets and e-payments. Post which, online banking, shopping, travel and entertainment witnessed a boom. According to IAMAI & Kantar IMRBI I-CUBE 207, October 2017, internet users in India are expected to cross the 500-million mark in 2018, i.e. roughly 40 per cent of the country's population. Compare that to the statistics of 2011 when only 10 per cent of India's population accessed internet; the incredible rate at which the foundation elements needed to facilitate a meteoric rise in adoption of digitization became obvious.
In a world where digitization has altered the lives like nothing else, businesses like SBI Mutual Fund have taken the initiative to digitize their products and more importantly simplify these for ease of use. A plethora of tools and online aids help investors not only plan their finances but also invest and grow the money they've saved. The digital playground is now the new battlefield, to win over the multitude of consumers more willing than ever to take charge and grow their finances.
With over 30 years of rich experience in fund management, SBI Funds Management Private Limited brings forward its expertise by consistently delivering value to its investors. It has a strong and proud lineage that traces back to the State Bank of India (SBI) - India's largest bank. The fund is a Joint Venture between SBI and AMUNDI (France), one of the world's leading asset management companies. With a network of over 180 SBI MF branches across India, it delivers value and nurture the trust of its vast and varied family of investors.
SBI Mutual Fund manages an AAUM of over INR. 2,33,114 crores (excluding Domestic Fund of Funds) as on June 30, 2018.