Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Ruder Finn Launches New DEI Practice To Help APAC To Grow Their Business

The Ruder Finn Diversity Communications Practice can tap into over a thousand world-class communications experts around the world

Photo Credit :

1686060792_aI1HkE_Atul_Sharma_CEO_Ruder_Finn_India_and_Head_Middle_East.png

Ruder Finn, a globally renowned integrated communications consultancy has announced the launch of the Ruder Finn Diversity Communications Practice, which will provide dedicated and bespoke consultation services focused on Diversity, Equity & Inclusion (DEI). 

The step by Ruder Finn is a response to the growing demand for DEI communication. A recent survey conducted by Korn Ferry in the APAC region has brought to light that although 80 per cent of organisations have ramped up their efforts to improve DEI, 43 per cent of the respondents still consider meeting consumer demands on DEI a significant challenge.

Elan Shou, CEO of Ruder Finn Asia-Pacific, commenting on the announcement, stated that the new practice is in alignment with the company's recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices. 

The Ruder Finn Diversity Communications Practice can tap into over a thousand world-class communications experts around the world. These accomplished professionals have an impressive track record of developing DEI strategies with a wide variety of clients, including the Singapore Ministry of Manpower, the Women’s Foundation and the upcoming Gay Games in Hong Kong. 

Atul Sharma, CEO, of Ruder Finn India and Head, of the Middle East shared, "We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today's global landscape. As communication professionals, it's our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds.

Ruder Finn's senior experts have strong credentials and competitive advantages, with a proven track record in crisis consulting, management and training, including the highly rated SONAR crisis simulation portal by RFI, as well as strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives.


Tags assigned to this article:
Ruder Finn diversity equity and inclusion