Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Revving To Take On Competition

Photo Credit :

Honda Motorcycle & Scooter India is optimistic about overtaking its competition once its third plant in Karnataka is operational.

"Once the capacity goes up with the new plant in Karnataka, we will be in a better position to compete," says Keita Muramatsu, president & CEO, HMSI, India.

The company is looking at ramping up its current annual production capacity of 2.2 million to 4 million vehicles by mid-2013.

HMSI on Thursday unveiled seven models, including two international models at the first day of Auto Expo 2012.

The models include 110cc mass motorcycle Dream Yuga, CBR 150R, CB Shine (2012 52), CBR 250R (2012 model) in mass production motorcycle; Dio in automatic scooter, VT 1300CX, new CBR 1000RR Fireblade in big bike portfolio. The CBR 150R is expected to be priced below Rs 1.2 lakh.

The CBR 250R on the other hand is expected to be available for sale in dealerships from February this year.

This year the company's strategy would be to expand its two-wheeler business in India by rapidly expanding production and launching cutting edge products at a competitive price points.