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Reliance Retail Launches Its First Lifestyle Store, Azorte

Azorte will face direct competition with Mango and Zara

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The retail unit of Reliance Industries on Thursday launched its first premium and lifestyle store. With this, Mukesh Ambani's company further expanded its scope in the luxury market. The name of Reliance's new chain store is Azorte that has been started in Bangalore.

Azorte will face direct competition with Mango and Zara. According to Reliance retail, the mid premium fashion segment is currently the fastest growing segment. The demand for latest international and indigenous fashion is increasing very fast in the new generation of the country. Accordingly, Azorte will grow its business rapidly.

Reliance is partnering with domestic and international brands for this. Also, Reliance retail is planning to partner with 50-60 grocery, household and personal care brands in a year. Talks are going on with all these companies.

Under the supervision of Isha Ambani, the company is buying some retail chain every day to increase its retail business. In this episode, preparations are being made to buy Kerala's leading retail chain Bismi, that runs 30 large format stores in the state. Talks between Reliance and Bismi are going on in the final stages. It is being said that the deal between both the companies will be finalised before Diwali.

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reliance retail reliance industries