Reliance Consumer Products Launches FMCG Brand Independence In Guj

Reliance Consumer Products, the FMCG vertical of Reliance Retail, has announced the launch of its new consumer goods brand Independence in Ahmedabad, Gujarat.

Independence will offer a wide range of products under several categories including staples, processed foods and other daily essentials, the company said in a statement on Thursday.

Commenting on the occasion, Isha Ambani, Director of Reliance Retail Ventures, said our own FMCG brand Independence brings a wide choice of high quality and affordable products including edible oils, pulses, grains, packaged foods and other daily need products.  “The brand stands for ‘truly Indian solutions for real Indian problems’ which is articulated as – ‘Kan Kan Mein Bharat’, thereby evoking emotional attachment and instilling a sense of inclusiveness amongst Indians,” Ambani added.

Reliance Retail said the company aims to collaborate with trade partners including manufacturers and kirana stores to create high quality products and empower them with enhanced business opportunities. In the coming months, Reliance will step up the launch to cover FMCG retailers across Gujarat.

Reliance Consumer Products aims to empower Indians with indigenously developed products. The company plans to develop Gujarat as a “go-to-market” state to create excellence in execution for its FMCG business, as it prepares for a national rollout for the brand, the statement said.