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BW Businessworld

Reflections On Change

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Dear Readers,
 
I present you the first fortnightly issue of BW Businessworld. As I had mentioned in my letter in the Businessworld issue of 11 February, the core values of the old magazine — rigorous and unbiased reporting, and a laser-focus on trends and issues that will impact your business and life — has not changed in the new format. At the same time, there is also a lot that has changed, and lot that is new in the magazine you are holding in your hands.
 
One of the biggest changes is the way we have reworked the front of the book. In the old Businessworld, the front of the book was dictated by the compulsions of being a newsweekly. Therefore, a third of the magazine was devoted to breaking and analysing news and events of the previous week. In BW Businessworld, we have replaced the In the News section with Jottings.

The Jottings section distils the essence and long-term implications of new rules, regulations, policies and corporate developments. It is a snapshot and a review of all the important things you need to keep in mind while planning your strategies. 
 
In the well of the magazine, which contains the big in-depth stories and interviews, we will continue to focus on the most important trends and issues that will govern your future, or help you navigate the present better. There have been changes here too. For one, the new format allows us to explore most issues and trends in far greater detail than the weekly format did. Also, the new format has allowed us to introduce two major new sections. As a long-time reader, you are well aware that BW has always believed that new markets will be created and old markets disrupted because of breakthrough ideas dreamt up in start-ups. In 2009, we had instituted our first young entrepreneurs contest to give space in the magazine to budding enterprises. However, the restrictions of the weekly did not allow us to cover start-up stories in a more structured fashion. Similarly, though we covered personal finance in special issues, we have now created a special section for it.
 
The back of the book has also changed — and expanded. It has been renamed After Hours to cover your life beyond the office and help make you a more well-rounded executive. 
 
The magazine has also been thoroughly redesigned — you can read about what went behind the designing of BW Businessworld on page 12.
 
Any magazine is always a work in progress and we will continue to evolve, finetune, and add sections and content based on your feedback.
 
The cover story in the first issue of BW Businessworld is the leadership package. This year, we focused on business leaders who achieved extraordinary growth despite the economic slowdown of the past four years. 
 
Do let us know how you like the changes we have made to the magazine. And also what else you would like us to include... 

Read Also: The Making Of The New Design


(This story was published in Businessworld Issue Dated 11-03-2013)