Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Ranbir Kapoor Starrer Sanju Inches Closer To Its Release, All Set For 2018’s Biggest Opening

Sanju has gathered great momentum in getting the audience to the advance booking of the movie which emerges to beat other films becoming the all-time biggest opener for Ranbir and Rajkumar and also of 2018, if it continues with the same pace

Photo Credit :

1528287579_BaQ0Gc_969DA8BA-8A22-480E-940B-C908830A7749.jpeg

The most awaited film of the year is on the verge of its release on 29 June being Sanjay Dutt’s 59th Anniversary. Depicting the tempestuous life journey Dutt on the Hirani's 'Sanju' has not only grabbed the audience but also the entire film industry intercepting his biopic. 

Starring Ranbir Kapoor in the eponymous role, Paresh Rawal, Manisha Koirala, Vicky Kaushal, Sonam Kapoor, Dia Mirza, Karishma Tanna and Anushka Sharma, the film has an exceptional pre-release buzz all over the country. The film is going to be one of the widest releases of all time in India and as per early estimates, Fox Star Studios are contemplating to screen the film on 4100 plus screens. 

Moreover, being a Rajkumar Hirani Film, the movie has strong legs to sustain itself for long time and is expected to come out as one of the highest grossing films of the year. The failure of Race 3 standing up to the public’s expectations will prove to be a great advantage for Sanju’s success. Word of mouth publicity will add even more to the success of the film as it is presently the hottest topic in the market. The film is expected to do extremely well overseas also, which would serve the distributors in making a smoother profit. 

Sanju has gathered great momentum in getting the audience to the advance booking of the movie which emerges to beat other films becoming the all-time biggest opener for Ranbir and Rajkumar and also of 2018, if it continues with the same pace. The worldwide distribution rights of Sanju are sold to Fox Star Studios for nearly around Rs 110 crore that shows that the movie could be a HIT at a worldwide share of approximately Rs 120 crore. Presently Sanju every Bollywood lover’s must-watch list. Fans are cordially looking forward to see Sanjay Dutt’s life and times, being played by exceptionally versatile artiste and a powerhouse of talent, Ranbir Kapoor. Ever since Ranbir’s first look was flashed on the internet, his admirers are eager to know more about the movie. The trailer and Ranbir’s looks have already made the movie a hit amongst the audience as it points to the unmatched acting on screen. The movie is made with a budget of Rs 150 crore which includes Rs 90 crore that is Rajkumar’s 50% profit, Ranbir’s 25 crore, Rs 15 crore for other actors and the production cost of about Rs 20 crore. The movie has made a pre-release business of about Rs 180 crore, Digital rights sold at Rs 20 crore, Satellite rights at Rs 50 crore and the WW Theatrical rights (Fox star) at Rs 110 crore.  

“The trailers have created the much-needed hype and curiosity for the audience and we are not expecting an opening Friday with business of any less than Rs 25 crore-Rs 30 crore but the trend has to continue through the week, the word of mouth has to spread and Sanju has to be at its top game till it crosses the Rs 200 crore mark,” said film trade analyst Atul Mohan. “Sanju will either make or break Ranbir Kapoor’s career in Bollywood and will decide whether he is here to stay,” added Mohan. According to him, the film should clock business between Rs 225 crore and Rs 230 and put Ranbir back at the top of the table. Critiques are counting on both Kapoor’s performance and Hirani’s success rate at the box office. “The first Rs 200 crore movie Three Idiots and the first Rs 300 crore movie PK came from Rajkumar Hirani. So we are hoping that Hirani continues to give the films making the Midas touch and turn Sanju into a success,” added Mohan. One can go ahead to predict Rs 30 crore and the great success of the film, the reason being the brand value of the movie’s director, Rajkumar Hirani along with an amazing theme and Ranbir’s first real commercial film and superb acting.


Tags assigned to this article: