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BW Businessworld

Prativa Mohapatra: The Digital Transformer

Adobe India will continue to partner with established and young companies in their digital journeys to capture market opportunities, says VP & MD Prativa Mohapatra in a conversation with BW Businessworld’s Noor Fathima Warsia

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The macroeconomic environment is an indicator for companies to balance growth and profitability. Prativa Mohapatra reiterates this as she explains how Adobe will continue to prioritise high-impact initiatives for its customers, being prudent in expenses and hiring for critical roles to achieve long-term goals.

“Since I started my journey with Adobe, we’ve continued to empower large-scale enterprises in their digital transformation and have emphasised enabling younger, diverse companies to commence their digital journeys,” she says. From the content that powers digital experiences to each engagement between consumer and business, Adobe is “omnipresent”. The company’s focus remains on capturing the market opportunities ahead, driving profitable growth, and ensuring strong returns for its shareholders.

The Opportunity Ahead
The Adobe India boss draws attention to the “immense digital opportunity”. Explaining that the company will partner with large enterprises, financial services firms and new technology companies to enable their digital transformation journeys, she says, “Personalisation at scale and content supply chain have both emerged as big focus areas in the quest to provide engaging customer experiences. We remain steadfast in our efforts to empower young India by building future-proof creative and digital skills for the workforce of tomorrow.”

In the way forward, Adobe will seek more avenues to partner with the government to further innovation and benefit the citizens. Digital forms and the use of e-signatures at scale are set to unlock productivity across organisations and government entities. “By continuing to invest in these areas, we can help our customers stay ahead of the curve and drive growth in their businesses,” Mohapatra says.

The Tech Equaliser
Reflecting on the gender gap in India, Mohapatra explains that women often fall off the career ladder while balancing between expectations of the job and the home front. The inability to allocate time, late night shifts, and carving time out to attend skill enhancement programs often results in women opting out of the professional path, which broadens the gender gap. Technology can play a tremendous role in addressing some of the limiting factors. The options of hybrid work models and effective communication tools give flexibility to women to manage their time.

“Access to online education and training programs empowers women and gives them the choice to leverage as required. Financial inclusion and skill-based job opportunities also bring more women to the workforce. All of these are possible due to technical innovations, which got accentuated during the last couple of years,” Mohapatra adds.

In her early days, she realised that prioritising professional development may ask for temporary sacrifices. “I made a deliberate decision to allocate time for professional development and upskill myself to foster growth. As a leader, I encourage women to break free from traditional expectations and invest in their professional development,” she advises.

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