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Pocket FM Has Become A Top-Rated Application

Audio streaming has witnessed a phenomenal growth with technological advances and availability of superfast internet speed. Audio streaming platforms like Pocket FM, which now counts among India’s most preferred audio streaming platforms, have seen an explosion in both their subscriber base and advertising revenue. PocketFM Co-founder Rohan Nayak talks of the audio platform’s strategies and market prospects. Excerpts:

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How were the past 18-months for Pocket FM? What were your strategies for growth?

The last one-and-half years have been tremendously successful for us. We have gained significant momentum as consumers’ demand for new and unique audio content surged more than ever.

Within a short span, Pocket FM has become one of India’s most preferred audio platforms with over 40 million registered users globally. At present, it has the highest daily engagement time of 110 minutes per listening user. We have seen ten times growth in users registering on the platform within the last 12 months and have crossed over three billion listening minutes.

What motivated the launch of Pocket FM?

I and my co-founders, who are also my friends, realised that several players in the OTT ecosystem were venturing out with a focused vision for video content.

While there were ample options for video content consumption, the demand for audio content was yet to be fulfilled.

How did you get into the audio OTT space?

We started Pocket FM in 2018 with the core agenda to offer a platform where consumers can easily access the diverse set of audio content.

Pocket FM is building a global platform to connect listeners with content creators and writers. It intends to create the largest community of talented artistes and creators.

How has your journey as an entrepreneur been?

At Pocket FM, we believe, that the key to staying ahead and promptly catering to the country’s audio needs is to listen to our users. We are a consumer-centric company and hence understanding consumer behaviour and being receptive to feedback has allowed us to build a product that caters actively to the customer.

The platform has a wide community of more than 17,000 PUGC writers and voice artistes. Within a short span, Pocket FM has become one of the top-rated applications.

What are your predictions for the audio OTT space?

Audio OTT content has emerged as stress busters for millions in recent times. In a fast-moving society, audio content is easily consumable and accessible to its end-users. As I mentioned earlier, the demand for podcasts and audio shows is picking up rapidly.

What do you expect the industry trend to be?

It (audio OTT) is expected to evolve intensely over the next three years.

What are your expectations for the year 2022?

We are quite positive about the upcoming year. We can foresee that the demand for new audio content will be on the rise. Especially with the resumption of the office setup, listeners will indulge more in audio-based content.

Audio OTT platforms will become a significant part of the entertainment industry in the next few years. Soon, we will also witness, more and more advertisers assigning their budgets to the audio platforms.  

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Pocket FM Magazine 14 Dec 2021 entrepreneur