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Pinkvilla Collaborates With Hotstar to Offer Entertaining

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Original Content Online

(Attn.editors: The following press release comes to you under an arrangement with PRNewswire. PTI takes no editorial responsibility for the same).

Pinkvilla Collaborates With Hotstar to Offer Entertaining Original Content Online

MUMBAI, January 31, 2018/PRNewswire/ --

- New and original celebrity videos under one platform One of the leading Bollywood entertainment and lifestyle websites, Pinkvilla, has partnered with online streaming major, Hotstar. Under this partnership, original content from the popular entity will be available for viewing under the Hotstar app.

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Pinkvilla, well known for its detailed coverage of entertainment-related news, has forayed successfully into lifestyle, beauty and fashion segments featuring original celeb interview videos of stars like Anushka Sharma, Kangana Ranaut, Shahid Kapoor, Sunny Leone, Shilpa Shetty, of television actors like Mouni Roy, Jennifer Winget, Karanvir Bohra, Divyanka Tripathi and others. The entertaining content in episodic format, curates fun videos of celeb beauty regime, fashion advice from the stars, behind the scene interviews and a lot more.

With this partnership in place, original Pinkvilla content will now be available for viewing anytime under the popular streaming app enabling Pinkvilla loyalists and viewers to watch their favourite content at the ease of one app. The collaboration will help the website in catering to a wider audience reach adding to increased viewership.

Speaking on this association, Nandini Shenoy, Founder & CEO, Pinkvilla, commented, "We are constantly striving towards original IP creation in the video space. The last one year has seen some massive growth in terms of videos for us. Hotstar being one of the biggest players in the video space in India, the partnership will surely help us to reach out to wider audiences across the country. We are now working on newer formats across multiple verticals in terms of episodic video content."

Watch Pinkvilla videos on Hotstar here: lifestyle/15870

The website which has also a presence down South with Pinkvilla South along with Pinkvilla Telly for all the small screen news, has amassed quite a reach, as evident from its hugely-popular social media presence in Instagram (1.7 Million Followers), Facebook (1.5 Million Likes), YouTube (60 Million plus video views) and Twitter (830K Followers).

Watch some Pinkvilla's most-viewed original celebrity videos:

What I Eat in a Day by Shilpa Shetty Kundra What's in my Bag by Kangana Ranaut What's in my Bag by Anushka Sharma Get Ready with me by Kriti Kharbanda Inside the Wardrobe by Neha Bhasin Skin Care Tips by Sunny Leone

About Pinkvilla: Pinkvilla is the one stop destination for all Bollywood junkies. We provide the daily dose of filminess to the Bollywood aficionados on our elegant website. The numero uno of entertainment journalism in the digital space, Pinkvilla provides voluminous celebrity photo galleries, breaking news, scoops, top event coverages, live steams and celebrity fashion trends which makes us the talking point amongst industry insiders and readers.

Pinkvilla has an unparalleled digital reach across 10 million unique users and records 40 million pages views over its web, mobile and app platforms on a monthly basis.

Media Contact: Mukul Kumar Sharma [email protected] Pinkvilla Media Private Limited

Source: Pinkvilla Media Private Limited. PRNewswire DL

Disclaimer: This story has not been edited by BW staff and is auto-generated from a syndicated feed.

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