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Philips, Disney Team Up For Kids

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Philips Lighting India on Wednesday (23 July) announced a new LED lighting portfolio offering innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and their families. The range will be available exclusively on Amazon India.

The products comprise of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play and sleep.
 
Nirupam Sahay, President, Philips Lighting India, commented, "The blend of Philips' expertise in lighting and Disney’s beloved characters will transform kids rooms to a more imaginative place for them to learn, play and sleep. The e-commerce tie-up with Amazon will help us in making these digitally interactive lighting solutions easily accessible to our target consumer, who is online most of the time and likes to shop without hassle.”

“This product range is a perfect example of how Disney storytelling can extend into children’s bedrooms through an innovative and compelling product offering. We are thrilled to work with Philips to help create comforting reading and bedtime environments for families,” added Abhishek Maheshwari, Vice President and Head, Disney Consumer Products.

“The launch of Philips Disney Imaginative Lighting range is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers products of superior design at exceptional prices,” said Mr. Samir Kumar, Director Category Management, Amazon India.

The Philips and Disney Imaginative Lighting range of products include:

Philips Disney Soft Pals

The perfect night time friends are key for setting rituals such as story time and getting children in to the habit of sleeping through the night. Sulley and Mike from Monsters Inc, Mickey and Minnie Mouse make it more enjoyable for kids

Philips Disney Living Colors Micro Lamps

This table lamp paints the kids’ room with colored light. The child can vary the color of light of the LC Micro Princess/Cars and create a magical feeling that matches his/her imagination. The on-product control makes it easy and incredibly fun to select 64 different colors.

Philips Disney Night Light
Simply hang this light (princess, cars, Mickey and Minniw Mouse) near the kid’s bed, comes with a motion sensor- if the child moves, the lamp will light up the corner. Also comes with a daylight sensor for energy saving.

Philips Disney Flash Lights
Flash lights (Winnie The Pooh and Jake) with On/ Off switch. Fancy Disney pals accompany the child if he/ she wakes up in the middle of night.

Philips Disney Table Lamp
A table lamp that can be both a night light and a projector, projects a large image on the ceiling, comes with 24 images in 3 wheels.