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Paytm Rides On T20 Fever, Goes Big On IPL

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Paytm, an online recharges and bill payments portal, has tied up with Pepsi for a marketing campaign “Is T20 season harr koi jeetega". A new TV ad featuring Bollywood star Ranbir Kapoor will also be launched at the starting of the league to promote the consumer promotion campaign. The TVC will be actively promoted during IPL season across multiple TV channels as well as in various cinema chains.

Paytm has also announced a mega shopping festival coinciding with IPL season during which it will be giving away shopping vouchers worth up to Rs 2 lakh to lucky shoppers along with upto 200 per cent cashback on mobile recharges making it one of the biggest promo online. Further, identifying with the adulation of cricket fans for their loved teams, Paytm will also be introducing several IPL merchandise on its mobile marketplace that includes IPL teams branded t-shirts, caps etc. Lucky Paytm customers will also get a chance to chat with cricketers Gautam Gambir and Dinesh Karthik. The winner will be chosen through a lucky draw.

For Paytm–Pepsi offer, consumers will be offered free recharge of Rs 15 on their prepaid mobile recharge and postpaid mobile bills. The offer coupons will be available with all 1 litre and above Pepsi, Mirinda, Mountain Dew, 7up and Slice bottles as well as Kurkure (Rs 30 plus packs, all flavours) and Lays packs (Rs 35 packs, all flavours).
 Dell, an end-to-end technology solutions provider has announced its customer win of Vcare India Call Centre. Dell’s solutions will provide an agile infrastructure to enable growth and scalability for Vcare.

Dell Enables Vcare Call Center To Scale Up Operations
Dell’s right solution approach coupled with customer support and workshops helped Vcare understand the benefits of Dell solutions - Dell Equal logic PS6510X x 2, PowerEdge M620 along with Force 10 MXL X2, Power Connect 8132F x 2 supplemented  with VMware virtualization for their complete virtual infrastructure. Additionally, Dell also helped Vcare team to enhance their customer experience and to upscale their network to 10G with Dell MXL & Power Connect offerings. Hardware along with end to end implementation services and mission critical pro support plus (Proactive support) support SLA distinguished Dell from Competition.

Vcare had a heterogeneous environment and were not able to meet the SLA’s as they were managing their backups using Scripts and Open Source. Due to the excess amount of manual work required, they were out the productivity. Dell helped them to reduce their backup window using Dell DR4100 and NVBU and more importantly showed Dell’s capability around MySQL expertise.

Lava Launches Iris 504Q+ At Rs 13,990

LAVA International Limited, a mobile handset industry, has revealed Lava Iris 504Q+ (Priced at Rs 13990) in the Indian market. Lava Iris 504Q+ is the successor to the highly successful Iris 504Q which was launched in June last year and comes packed with latest software features and hardware components that offer a great  user experience.

Iris 504Q+ takes the gesture motion functionality, the USP of its predecessor Iris 504Q, to the next level. It offers enhanced functionality based on gesture motion and voice control. A user can now capture images just by saying “Cheese” or “Capture” from both front and rear camera using the voice command feature. The intuitive gesture motion functionality allows the users to interact with the phone with just a swipe of the hand in the air. It can be used for clicking photos, changing tracks on the music player and video player, switching between screens, tuning FM channels and browsing entertainment gallery on the smart phone.

Its 10 MP rear autofocus camera is powered by Sony Exmor RS Sensor having sensor size of 1/3.2 inch allowing enhanced lowlight performance. Sony Exmor RS Sensor has bigger pixel size of 1.4 µm ensuring enhanced image quality.  The camera comes with features like High Dynamic Range (HDR), Geo-tagging, touch focus, vertical and horizontal panorama capture and face detection. Iris 504Q+ also sports a 2MP front camera for video calling facility.

HCC Awarded Rs 300 Cr DMRC Contract
Hindustan Construction Company (HCC) Ltd, India’s leading infrastructure company, has been awarded Rs 300 crore contract by Delhi Metro Rail Corporation Ltd (DMRC). This is the third contract for underground metro received by HCC since October 2012 under the phase III development of Delhi Metro aggregating to Rs 1539 crores.

The contract is for design and construction of 1.54 km long twin tunnel on Dwarka-Najafgarh metro corridor of phase III of Delhi Metro. The twin tunnels will be constructed using Shield Tunnel Boring Machine. The contract also includes construction of one of the biggest underground station namely Municipal Corporation which is 290 meters long and 30 meters in width. The station will be built at depth of 18 meters. The work will be completed in 36 months.

Arun Karambeklar, president and whole time director, HCC Ltd, said “HCC has been undertaking challenging assignments in underground metro development and repeat order from DMRC reflects our ability to execute complex assignments. Last month, HCC completed the ‘up-line tunnel’ of CC30 package well ahead of all peers working on phase III development.”

Google Search Trends: From Electoral Campaigning To Contest, Celebs Rule, Poll Battle Ground
A lot of celebrities are contesting in 16th Lok Sabha Elections. Celebrities have always been a major draw for political parties in the Indian electoral process especially in the campaigning phase but they are expected to play a bigger role in this election season.There are celebrities from various professions including  actors, sports personalities, comedian, magician, and theatre personalities too.

Google Search Trends shows you how they fare at the poll battle ground.. Here’s a list of celebs contesting for 16th Loksabha Elections.

Actor turned politician and Megastar Chiranjeevi's brother Pawan Kalyan who recently launched the new political party “JanSena” tops the search charts followed by Actress Ramya (Divya Spandana) contesting to secure her seat from Mandya Loksabha constituency in Karnataka.

Poet turned Politico Kumar Vishwas from Aam Aadmi Party emerged third on the search popularity graph battling it out in the Congress heartland Amethi.

Bollywood Actress and political debutant Nagma contesting for the first time on a congress ticket from Meerut (U.P) searched almost double compared to BJP MP Hema Malini contesting from Mathura (U.P)

Although they didn’t make it to the top 10, Actress Gul Panag from AAP and Kirron Kher from BJP’s clash for the Chandigarh Loksabha seat has created a lot of buzz online. The young AAP leader seems to take a good lead online as of now.

Smile Group Forms Up To $100 Mn Partnership With TPG

Smile Group (, India-based Asian Internet Group, has entered into a partnership with TPG Growth (, to build businesses across APAC and MEA under the brand name Katalyzers (

Smile Group has successfully supported the international expansion of companies such as, WPP Digital, Yahoo and others across Asia, Africa and Latin America through joint ventures and sweat equity partnerships.

Harish Bahl, the founder of Smile Group said “Katalyzers will leverage Smile’s strengths, enabling successful digital companies to build businesses with speed and efficiency across the emerging markets without diverging their focus and bandwidth from the home markets. We will bring together on one common platform local Asian knowledge, experience of building businesses, in-house talent of entrepreneurs, media and technology professionals, partnerships with marketing and performance media companies like Tyroo, DGM & WPP and now in partnership with TPG, deep financial assets for co-investment opportunities.”

Katalyzers has set up offices in India, Singapore, and San Francisco and has presence across China, Africa, the Middle East and Latin America through partner offices of Smile & TPG.

OPPO Mobiles Targets A Diverse Product Portfolio By December 2014
OPPO Mobiles India, a brand with presence in North America, Europe and Asia announced to have a diverse product portfolio of over 10 mobile phones across categories by December 2014.

The leading Chinese mobile phone manufacturer had made its entry into the Indian market in early 2014 with its flagship device OPPO N1 smartphone launched by brand ambassadors- Bollywood stars Hrithik Roshan and Sonam Kapoor. OPPO currently has 4 smartphone models available in India with the much-anticipated OPPO Find 7 to be launched by mid-2014.

The company retails through its sales and service network in 12 major cities - New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow.

Tom Lu, CEO, OPPO Mobiles India, “India is emerging as the fastest growing smartphone market in the world. As such, we’re very optimistic about the growth of the OPPO brand, which is known globally for its superior technology and innovative products. The OPPO N1 marked our entry into the Indian market and our forthcoming products including the soon-to-be-launched OPPO Find 7 will enable us to replicate our global success story here. We are also aggressively focusing on steady market expansion and after-sales service network in order to enhance our customer out-reach and satisfaction.”

Tata Comm Expands Its Global Data Centre In Australia, Germany, Austria, Malaysia
Tata Communications, a leading provider of A New World of Communications, further expands its global data centre footprint by entering strategic partnerships with NEXTDC in Australia, Interxion in Germany and Austria, as well as Pacific Link Telecom (PLT) in Malaysia. These partnerships will enable Tata Communications to extend its current data centre offerings in these regions and to deliver a uniform customer experience across geographies. As businesses go global, the addition of new geographies means customers can now have a single vendor operation and contract for a secure, robust and scalable data centre network.

Tata Communications has one million square feet of colocation space across the globe and these new state-of-the-art partner sites in Malaysia, Australia, Austria and Germany will act as extensions to further expand its global data centre footprint. Tata Communications’ data centres are fully integrated into the company’s global IP network, offering maximum traffic capacity into and out of its facilities. launches Shoes Store And Hindi Books Store

Getting the right size, the right style and the right comfort has never been an easy job for shoe shoppers until now.’s newly launched Shoes Store offers wide variety of well-known international & Indian footwear brands, prices to suit all pockets, detailed product descriptions and size charts, and a 30-day no questions asked return policy so that customers can shop for the right shoes for themselves without any hassle and get them delivered to their doorstep. And of course, there is Amazon’s 100% purchase protection that ensures genuine products and a safe and trusted shopping experience.’s new Shoes Store launches with a wide selection of over 5000 styles of shoes for men, women and kids, from over 50 international and Indian brands. Customers can now shop for an impressive array of brands including leading brands like Crocs, Puma, Fila, Red Tape, Catwalk, Tresmode, Inc. 5, Disney, Converse, Havaianas and Carlton London, and popular Indian brands like Metro, Liberty and Lords, at one single convenient destination.

Hindi book lovers don’t need to go hunting to find their favorite authors anymore! today announced the launch of its Hindi book store with a wide selection of over 23,000 Hindi titles; making it the largest selection in India.

This Hindi books’ treasure trove offers something for everyone! The store offers a massive collection ranging from literature and fiction, inspiring biographies, children’s books, classic novels by famous authors including Premchand, Gulzar, Javed Aktar, Harivansh Rai Bachchan, Kamaleshwar, Yashpal and a selection of the prestigious Sahitya Academy award winning books.

Much Like Skin, Eyes Need SPF Too
We are all conscious of the damage the sun’s ultraviolet rays cause to our skin and that is why we ensure we buy sunscreen with high SPF (Sun Protection Factor). While we use sunscreens to protect our skin, we hardly do anything to protect our eyes. Did you know that 80% of the information received from the brain is through the eyes, and medical studies prove that constant exposure to UV radiation is bad for your eyes?

Then, how do we protect our eyes from UV exposure? Essilor, the leading French lens manufacturer who specialize in producing highly innovative technology-backed spectacle lenses are offering a new weapon against UV exposure for the eyes – Crizal Forte UV – a revolutionary lens that protects your eyes from UV radiation with a Sun protection Factor – for the Eyes.

Essilor International SA is a France-based ophthalmic optics company engaged in making corrective lenses. Its brands include Varilux, Crizal, Definity, Xperio, Optifog, Kodak and Foster Grant.