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PayNearby Launches ‘Zero Investment’ Plan To Celebrate Financial Independence For Rural Women

Second leg of ‘Pragati Mahotsav’ campaign aims to inspire and onboard women entrepreneurs

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PayNearby has announced the launch of ‘zero investment plan’ for women entrepreneurs at the last mile, across 20,000+ PIN codes. This comes as an extension of its Independence Day campaign, Pragati Mahotsav, which celebrated the contribution of its retail partners.

In addition to accelerating the national vision of financial inclusion for all, this initiative aims to build financial independence among rural women of India by waiving off business account opening fees and thereby inspiring women at the last mile to join the nation building movement. The company aims to on-board 10 lakh+ women entrepreneurs by FY23-24.

With Sashakt Naari, Sashakt Samaaj, Sashakt Desh at its core, the Women Sustainable Employment campaign looks to ensure that every household in India has a woman financially capable of taking care of her family and thus create an empowered society and an empowered nation. PayNearby’s ‘zidd’ is to upskill all women and bring them up the employment curve so that they contribute equally to the growth of the economy, to build a more inclusive and sustainable society.

“A country progresses when its women become equal participants in the progress. While the pathway to women’s enablement are many, one of the most important facilitators is financial empowerment. It is important women have access to digital and financial tools that give them better control over their earnings and savings. With women as our partners, it will ensure seamless delivery of accessible banking services to every section of the society while uplifting their social standing,” said Anand Kumar Bajaj, Founder, MD & CEO, PayNearby.


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