Vishwas Anand is a multi-award-winning marketing expert. Recently, he has set up the thought leadership marketing function for Infosys, a $16 billion company from the ground up. An alumnus of IIM Kozhikode, his first job was in a software engineering role at Aditi Technologies.
“I have always believed in the philosophy that passion coupled with purpose can take you places. Soon after my MBA, I got an opportunity to drive thought leadership marketing for a mid-tier IT services firm, Aspire Systems in 2014. This set the foundation for my career in B2B marketing,” says Anand.
Rise & Rise
After serving as a marketing and communications lead at Infosys Knowledge Institute, he joined Schneider Electric as a content marketing strategy and operations excellence leader this September.
Anand is the recipient of the Infosys Knowledge Institute’s Domain Maestro Award for reimagining the Infosys publishing model. And also for presenting a new agile collaborative platform to Infosys co-founder and chairman Nandan Nilekani, for creating the Infosys Insights Store with more than 1,000 insights customised by user preference. This is rated number one with over 1,40,000 visits among all sales apps across the company, just nine months since its launch.
A Meaningful Plan
Talking about his future endeavours, he believes in engaging with the larger business world community in the marketing domain and hopes to develop a deeper relationship with them in the long run. He wishes to give back to the marketing fraternity through regular engagement, mentoring and interactions. He wants to play a part in boosting corporate India’s image in the business-to-business (B2B) thought leadership marketing space.
For the key milestones he has achieved in his life so far, he gives the entire credit to a very supportive life partner Swathi, and his son Ayaan, who have added much joy to his life.