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P&G India Bets Big On Supply 3.0 With Rs 300 Crore Fund

This new fund focuses on identifying and collaborating with startups, small businesses, individuals and large firms offering innovative industry-leading business solutions

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Procter & Gamble India (P&G India) on Monday said that announced a Rs 300 crore ‘P&G Supply Chain Catalyst Fund’, it is aiming to collaborate with external partners and innovators, in co-creating solutions that accelerate its journey towards supply 3.0– the modern supply chain ecosystem.  

The company in a press statement said that this fund will help startups and innovators to collaborate with P&G on business solutions customised to create the next level of supply: a supply chain that provides greater agility, flexibility, scalability, transparency and resilience.  

The move is in line with Prime Minister Narendra Modi’s Gati Shakti initiative, an initiative towards multi-modal connectivity in the country that will enhance the seamless movement of goods and services through targeted interventions.  

 The statement added that this fund will encompass a diverse array of initiatives, including supply chain optimisation, digitisation, capacity enhancement and sustainability, all designed to catalyze the Company’s Supply Chain prowess. 

Notably, it is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with startups, small businesses, individuals and large organisations offering innovative industry-leading business solutions.  

LV Vaidyanathan, CEO, P&G India Subcontinent said, “With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations - the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities including constructive disruption and productivity.” 


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P&G India indian economy Supply 3.0