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Over 85% New Customers On Amazon From Tier 2 And Beyond: VP Manish Tiwary

After helping consumers throughout this period, the festival season is the time when big e-commerce companies aim to earn high revenue by alluring customers with several sales and schemes.

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The ongoing Coronavirus pandemic created unprecedented challenges for people all across the globe, and India is no exception. However, e-commerce giants have played an important role in making it easy for consumers to order essentials, especially when many were stuck at home. Along with that, they also helped offline retailers to sell online.

After helping consumers throughout this period, the festival season is the time when big e-commerce companies aim to earn high revenue by alluring customers with several sales and schemes. 

Manish Tiwary, Vice President, Amazon India said that Amazon India has witnessed high demand in several categories such as groceries, groceries, work-from-home, and online schooling enablers like laptops, smart devices, headphones, furniture, consumer electronics, and apparel amongst others.

Tiwary said, "The festive season brings with it a sense of excitement, anticipation, and hope for everyone. After a tough first half of the year, customers are looking forward to the festive season to celebrate with their families and bring happiness, joy, and smiles. During the last 15-18 months, we have seen a lot of customers move online; 65 per cent of customer orders and over 85 per cent of new customers on Amazon are from tier 2 and below geographies."

Tiwary confidently said that our continued investment in infrastructure expansion and technology will help lakhs of sellers access a much larger customer base, and serve higher customer demand during the festive season. 

Amid the festival season, the company has already announced the Great Indian Festival Sale, starting from October 3rd (October 2 for Prime members), with the theme of 'Boxes of Happiness for every home.'

"This festival has been made possible by lakhs of sellers, artisans, local shops, and delivery partners who bring these boxes of happiness in the lives of our customers. The campaign has gone live across mediums, and we are encouraged by the positive response we have been receiving from our customers. We want to make the 'Amazon Great Indian Festival' the most affordable and exciting event for our customers and seller partners. In line with that, we are bringing in exciting deals and offers across festive selection along with No Cost EMI on debit/credit cards, exciting exchange offers, and we are partnering with multiple banks to give additional instant discounts on their purchases. Customers can play exciting games like spin the wheel and also redeem diamonds to get additional cashback and jackpots," Tiwary said. 

With Great Indian Festival 2021 many customers buying from small sellers listed on Amazon, including local shops, start-ups and brands, artisans, weavers, and SMB’s.  During Prime Early Access on October 2, the number of local shops participating in the event more than doubled compared to last year.

"We also saw a 60 per cent increase in sellers who received their highest-ever single day sales year-on-year on Amazon; the number of sellers receiving an order from Tier 2/3 cities jumped by 21 per cent and 16 per cent more sellers received orders over last year," Tiwary mentioned. 

Tiwary also talked about the ongoing Coronavirus pandemic and its role in business. He said that what we have learned from the COVID-19 crisis is how important a role Amazon and e-commerce can play- for our customers as well as for small businesses and the economy. 

"In the face of this disruption, it is heartening to see how lakhs of sellers, tens and thousands of local shops, our delivery and logistics players, and others have stepped up to serve and support customers. The pandemic has accelerated technology adoption which has brought a structural shift in online shopping behavior, and we are seeing more and more customers coming online for their shopping needs," Tiwary added. 

Meanwhile, there are several customers who shifted to online buying due to COVID-19, from big cities to small towns. Presently, 65 per cent of customer orders and over 85 per cent of new customers on Amazon are from tier 2 and below geographies, Tiwary said.


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