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ONDC Will Help Small Sellers, Traders, Farmers To Participate In E-commerce: Goyal

A three-day “Grand Hackathon” organised by the Open Network for Digital Commerce (ONDC) in collaboration with NABARD has been launched by Goyal

Photo Credit : PIB

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Piyush Goyal

The Open Network for Digital Commerce (ONDC) will increase consumer choice and end malpractices like algorithms that favour certain suppliers, said Union Minister Piyush Goyal on Friday. 

Goyal said, "The ONDC-NABARD Grand Hackathon being launched today will serve as a springboard for start-ups to partner with ONDC and innovate solutions for some of the most pressing challenges in the agri-sector". 

It may seem like a small step today, but going forward, this will empower our farmers across the country, he added. Early indications are that this will probably become a game-changer not only for India but possibly for the way e-commerce works across the world, he stated.

"Going forward, I do hope, this model can transform the story of Aatmanirbhar India, the story of India becoming a prosperous nation in the Amrit Kaal - the next 25 years, as we move towards India@100", said the minister. 

The minister said that farmers' welfare and doubling their income have been a top priority for this government. The more we enable our farmers to get access to farm inputs and get connected with markets using technology and innovation, we will be able to look at faster economic growth, Goyal said.

"I do believe ONDC will help small sellers, traders and our farmers participate in the market with an equal footing as large players are able to participate," he said.

He added that this will break the barrier of limitations of small players to enjoy the fruits of digital technology, he said. 

As ONDC builds up interoperability of various platforms, as it helps consumers get greater choice of products near their place of stay, different modes of logistics and payment, we will be able to see a revolution of sorts in the marketplace, he added. 

Goyal further said that ONDC will also eliminate a lot of malpractices like algorithms that are often used by big techs who literally force consumers to certain suppliers over others. 

"This will help save the mom-n-pop stores, small retails, thereby protecting the livelihood of crores of our brothers and sisters", said the minister. 

Smaller players getting onto any platform will be able to service any buyer in all platforms inter-connected through the ONDC network, he explained.


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