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BW Businessworld

New Kid On The Block

With a great camera and powerful processor, Google's Pixel is going to give the iPhone 7 and Samsung Note 7 a run for their money

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Google couldn't have asked for better timing. With Samsung Note 7 blowing up and iPhone 7 having nothing really new to offer, Pixel comes with a certain freshness and a really good design for those looking for a premium Android phone. It has a certain assertion of everything best that Google has to offer. If Nexus was the best pure Android experience you have had, Pixel takes it up further.

* Camera: The front camera is 12 MP and back camera is 8 MP.
* Body: Aerospace-grade aluminum unibody which is dust resistant (IP53).
* OS: Android 7.1 Nougat. Two years of OS upgrades, three years of security updates.
* Battery: 3,450mAh fast charging battery.
* Pricing: The available variants are Pixel and Pixel XL in black and silver colours. Pixel comes for Rs 57,000 for 32GB and Rs 66,000 for 128GB. Pixel XL comes for Rs 67,000 for 32GB and Rs 76,000 for 128GB.
* Assistant: If you missed having Siri on Android, Google Assistant is for you. Ask it questions. Tell it to do things.

What’s Great
* Camera: Pixel's camera has been given a score of 89 by DxOMark which rates the quality of smartphones and DSLR cameras. It is the highest rating ever given to a phone.
* Speed: With Snapdragon 821 and 4GB RAM, Pixel is a speed machine.
* Design: The phone is beautiful. The touch of Pixel is phenomenal and display is crisp at 534ppi.

The Grey Area
I think it would be unfair to compare Siri with Google Assistant. While Siri may have taken a life of its own, Google Assistant is still in its nascent stages. How will Assistant fare in terms of using third party apps and adaptation, only time will tell.

What’s Not Good
* Not water resistant: This is a premium phone and customers are paying a high amount for it. I wonder why Google got it wrong in this department.
* Ergonomics: You have to pick up the phone to unlock using the fingerprint sensor.
* Pricing-Storage Ratio: A premium phone is likely to be expensive. The problem is Pixel gets cheap on storage. Consider this Rs,67,000 for 32GB and Rs 76,000 for 128GB. Why couldn’t Google price Rs 67,000 for 64GB and Rs 77,000 for 128GB.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Puneet Mehrotra

Puneet Mehrotra is an author and columnist who loves inspiring people and writes on business and technolog

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