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BW Businessworld Aims at Empowering Millions of Expecting and New Mothers in India is a ‘Make in India’ maternity and nursing fashion brand with a mission to empower new and expecting mothers and make them feel beautiful, confident, and happy

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1494587472_OxHyKu_wef-IMG_momzjoy-470.jpg is a ‘Make in India’ maternity and nursing fashion brand with a mission to empower new and expecting mothers and make them feel beautiful, confident, and happy. The startup creates thoughtfully designed fashionable, chic, comfortable, yet functional maternity and nursing clothes in fine quality breathable fabrics.

All their products are designed to have long term usability and fit and flatter before, during, and after pregnancy. The startup takes pride in being a "Make in India" brand - from the raw materials to its in-house manufacturing, everything is indigenous.

While talking about idea generation, USP and product offered, Kriti Baveja, co-founder, Momzjoy said, “We (Kriti Baveja and Divya Gupta - founders) got thinking about Momzjoy when we met a friend, an expectant mother at a common friend’s party. She had expressed anguish over being unable to find the right clothes to wear to occasions. That is when this idea came into development. We have a wide variety of products ranging from Indian wear to Western wear that includes - maternity and nursing evening wear, maternity & nursing work wear, maternity and nursing tops, maternity & nursing dresses, maternity skirts, maternity stoles, maternity cover-ups, etc.”

Momzjoy was founded in November 2015 by two women entrepreneurs and childhood friends - Baveja and Gupta. Baveja is a computer science engineer and a self-taught professional photographer who before co-founding in 2015 worked for 4 years as an analyst in Accenture and S&P Capital IQ. Gupta is also a computer science engineer and holds a masters in management degree from Imperial College, London and worked at American Express and Okaya before taking a plunge and working full-time on Both are strong believers of ‘You are only confined by the walls you build yourself” and are working towards empowering a million Indian mothers and make them feel confident and beautiful through

In a short span, Momzjoy has made several thousands of pregnant and new mothers happy across all states in India through its fashionable yet functional clothing.

While talking about the current traction details and funding plans, Kriti said, “The numbers of users that we have keeps on increasing iteratively. We have been growing a lot and MoM our user base keeps on increasing from 1K-2K. We are completely bootstrapped. We have been able to be very sustainable. We are 12 members in our team. We are able to generate profit on our current business methodology. We are looking for funding but not immediately, may be in coming future.”

Commenting about their future plans, she added, “We will be getting into designer maternity and nursing wear. Right now it is designer but even more exclusive like high end maternity and nursing wear as well. Also we are planning to design wears for wedding function etc. We are looking for expanding offline more and tying up with more retailers.”

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