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Ministry of Tribal Affairs and Meta Will Work To Digitally Upskill 10 Lakh Tribal Youth

The initiative aims to digitally upskill 10 lakh youth by on promoting entrepreneurship amongst tribal communities of the country and opening up opportunities for them using digital technology

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The Ministry of Tribal Affairs has launched its Going Online As Leaders (GOAL) 2.0 programme in partnership with Meta. The initiative aims to digitally upskill 10 lakh youth by on promoting entrepreneurship amongst tribal communities of the country and opening up opportunities for them using digital technology.

In an event, Arjun Munda, Minister of Tribal Affairs launched the second phase of the Going Online As Leaders (GOAL) program. He said that people that are being developed by GOAL programme are giving leadership to their communities and this programme is becoming a silent revolution. The Union Minister added that the resources held by our communities can now be harnessed with modern tools to empower the tribal communities.

He further added that GOAL will look to impact tribal communities by connecting and skilling, developing potential of the youth. The initiative aims to empower 10 lakh people directly.

GOAL participants will have access to Meta Business Coach – a WhatsApp based learning bot – that will give the participants an opportunity to learn skills on how to build and grow their business using Facebook, Instagram and WhatsApp. 

The program will also include Facebook Live sessions in nine languages by master trainers on topics like Anti Scamming education, staying safe online, how to combat misinformation and being a good digital citizen. 

The first phase of GOAL included inspiring, connecting and upskilling tribal youth from across the country and some of whom have now created businesses that are scaling nationally. As a result of first phase of GOAL, 75 per cent of the participants from the tribal community admitted to being able to better articulate their thoughts to words and saw an improvement in their interpersonal skills. About 69 per cent were able to leverage Digital Commerce for increased reach and about 63 per cent said that it helped them understand how to set up their business.



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Tribal Affairs Ministry upskilling META