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BW Businessworld

Methodology: How We Did it

The respondents were identified from various social media platforms including LinkedIn and were selected based on their work experience and designation

Photo Credit : Shutterstock

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The Covid-19 impact on Indian industries is a perception-based survey of the respondents based on their knowledge and experience from operating in their respective companies. The objective of the study is to map the perception of the respondents regarding the impact of Covid-19 on specific Indian industries and companies. TechSci identified six prominent industries and selected 153 companies out of the BW 500 companies list.

The research team conducted the survey with 2 to 4 respondents in each company thus contacting 470 unique respondents and successfully conducting 130 interviews mainly with executives at the senior management level. The six industries covered include Construction and Real Estate, Automotive and Auto Ancillary, IT Software and Hardware, Consumer Food and Durables, Engineering and Industrial Equipment companies and Telcom Equipment and Service Providers.

The entire survey exercise was divided into five stages and took a month to complete the process. It began with developing the questionnaire in close coordination with the BW Businessworld team, followed by respondent identification and selection, administering the survey online with the respondents as well calling them to get their insights, survey data collation and analysis and finally presenting the data as a survey report.

The questionnaire had five close-ended questions and three open ended ones covering parameters like impact of Covid-19 on business plans, time of recovery from the impact, revenue impact, productivity of the employees, impact on new hiring, major business impact, budget cuts and impact on employment budgets. The respondents were identified from various social media platforms including LinkedIn and were selected based on their work experience and designation in the company. The respondents include ‘C’ level executives, Presidents, Vice-Presidents, Senior Managers, etc. At least 20 successful interviews were conducted in each of the six industries which were selected for the survey.

Finally, all 130 responses obtained from the respondents were consolidated for each of the industry based on the defined parameters. In the final stage, responses collected for each industry were analyzed and summarized to present an insightful industry wise impact of Covid-19.

This article was first published in the print issue of (25 June- 09 July) BW Businessworld. Click Here to Subscribe to BW Businessworld magazine.