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BW Businessworld

Mahindra Intertrade: Encouraging Innovation, Fostering Empowerment

The company believes in the mantra of “happy employees lead to happy customers, and thereon, happy investors”

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Even as the Mahindra & Mahindra (M&M) group diversified into manufacturing and allied activities, steel trading continued to be a core activity for the group, and was handled by its intertrade division. Expanded its steel trading and processing operations considerably, the group converted the steel vertical into an independent arm and thus in 1999, Mahindra Intertrade was born.

Started with a steel trading business, Mahindra Intertrade diversified into the steel processing business across automobile, power and home appliances segments. Its revenue as on 31 March 2019 was Rs 1521.9 crore.

Most people usually look at a company’s profit as a marker of its success, but the company believes employee satisfaction is the key to an organisations success. A survey ranked Mahindra Intertrade No. 4 among the top 50 Great Mid-Size Workplaces in the country for 2019.

Talking about the company, Sumit Issar, Managing Director, Mahindra Intertrade, believes it’s the company culture, dedication towards performance, unity through the brand promise of integrity, empowerment, resilience and inclusivity have set the things apart. The focus is on professionalism, good corporate citizenship and the priority is on customer first. Further, setting value on quality and dignity of the individual helps them create an employee focussed workplace.

The company, where a number of employees have grown with the organisation, focuses on encouraging employees to leverage opportunities in new projects and profiles. Issar believes that for a company to prosper, the employees should be enthused and their goals should be aligned with the company. In addition, it is important for the company to create a workplace that encourages innovation, and fosters a culture of inclusion and empowerment. It is important to provide opportunities to employees to grow personally as well as professionally. It believes in the mantra of  “happy employees lead to happy customers, and thereon, happy investors.”

Over the years, the company has grown from a single-product company to multi-product, multi-verticals and multi-locations company.  This transformation led it to hire people with different backgrounds, experiences and aspirations, adding to the culture of the company. The process of nurturing the culture and furthering branding values across verticals and locations have proven to be an important factor to its success.

“We have been consistently and diligently working towards a culture built on trust and fairness.  We keep evolving, and believe that we are making progress everyday towards our journey of being a great place to work culture,” adds Issar.

The company believes that the ‘Great Place to Work’ culture creates magic and has a multiplier effect. Mahindra Intertrade have experienced this across its business results through customer delight and continuous stakeholder engagement.

Its employees feel that the company stands out as a customer-centric as well as employee-centric organisation. By providing a fair assessment of its work, the company provides opportunities to learn and grow. The employees feel proud to work at Mahindra Intertrade as it is ethical and environmentally responsible.