M&M To Launch Third Tractor Brand In India Through Gromax Agri Equipment

Indian automobile manufacturer Mahindra & Mahindra (M&M) is going to launch its all new tractor brand – Trakstar in the country through Gromax Agri Equipment Ltd, the new corporate identity of Mahindra Gujarat Tractor Ltd.

The Trakstar range will be present across five HP points in the 30-50 HP category, informed the company in an official press statement released on Monday (28 August).

The range of tractors will be launched in a phased manner across key markets, which covers 80 per cent of the tractor industry.

Gromax has brought in a new and experienced operating management who will drive the growth agenda forward.

Rajesh Jejurikar, President – Farm Equipment Sector, M&M said, “Gromax will be an important element of our journey of transformation towards a higher penetration of farm mechanization, enabling farmers to double their income. The Trakstar range of tractors will compete in 80 per cent of the industry.”

Sanjay Prasad, Principal Secretary, Agriculture, Government of Gujarat said, “Our government has charted out a clear roadmap for farm mechanization and agricultural development for the welfare of the farmers to accelerate agricultural modernization.”