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BW Businessworld

Love During The Lockdown

Couples are using technology to protect their relationships and grow their love for one another during the lockdown.

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How would you say your relationship has been lately? Has the lockdown caused your partner to get on your nerves or has your love grown? In an interesting development, Bumble the social networking platform has launched a virtual dating badge that will appear in the user’s profile to indicate that they are open to date via video chat.  

Founded in 2014 by Whitney Wolfe Herd the networking platform has over 90 million users, it connects people across dating, friendship, and professional networking. Given the current situation, Bumble has expanded its distance filters to help users connect with people across the nation as opposed to just 100 miles as was the case originally. During the initial period of the lockdown the platform saw a 17% increase in video calls during the week ending March 27 compared to the week ending March 13, with the average time for calls being 14 minutes. 

Globally, more than 100,000 Bumble users have updated their dating profiles to mention that they are quarantining. Available in 150 countries the platform has facilitated over a billion women-led first moves. 

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Bumble India lockdown coronavirus