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LiquidHub Join Hands With Annik To Expand Data Management, Market Research, Analytics Capabilities

Annik will expand the company’s global footprint and strengthen its existing data management and analytics solutions

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LiquidHub Join Hands With Annik To Expand Data Management, Market Research, Analytics Capabilities

LiquidHub, a customer engagement company, has joined hand with Annik, a global data management and analytics solutions firm that creates better customer experiences for brand name clients, including Microsoft, Netflix, HP, Nestle, and Vistaprint.

Jonathan Brassington, CEO and co-founder of LiquidHub, said “As digital transformation continues to drive disruption and change, companies need better insights to transform their customer engagement strategies or they risk becoming irrelevant".

“As we continue to re-imagine engagement by better understanding the people who matter most to our clients, the addition of Annik’s world-class capabilities in market research, data science, data analytics, and insights around customer behavior is critically important to LiquidHub’s rapid growth in this space", he added.

The acquisition of Annik will add 1,000 professionals to the LiquidHub team, including Rahul Sahgal, President and CEO, and Sandeep Bhatia, chief operating officer. Together, Sahgal, Bhatia, and other members of the Annik executive team bring decades of experience in delivering innovative and transformative digital solutions to global companies.

“LiquidHub has a long history of delivering exceptional customer engagement solutions for their clients and through the addition of Annik’s expertise we are uniquely qualified to solve our customers’ most challenging problems,” said Sahgal.

“It’s a great opportunity for us all at Annik to join forces with LiquidHub and together create a future re-imagining customer engagement", he added.