Limited Edition Smartphones? A USP Used By Brands To Create Loyalty

Marketing has been a great force used by brands customizations for sustenance across markets. Sometimes these ideas are a result of consumer feedback sessions. Brand understands the importance of listening to a consumer to better understand the needs and tailor the offering. Thus, the goal is always to come with audience appealing offerings that catch the fancy of the consumer quickly and help them create a loyal fan base.

A similar kind of trend has been observed in the mobile phone industry -  special/limited edition smartphones. This is the newest rage in the mobile phone industry. Fans and consumers are going crazy to own an exclusive edition handset of their favourite brand which sports unique features, a vibrant look, unique addition to design and more. But what goes behind making this Special edition smartphone? A creative thought of the team, wondering what will be the next big hit with their consumers, what is the newest occasion that brands can connect with, to bring their consumers an innovative, special edition smartphone.

The trend has been specifically spotted on simplified models of the successful brand like – Apple, Samsung, Oppo, One Plus and others. Sometimes it's not just about the look, some brand shave also leveraged the celebrities, and Key opinion leaders associated the brands, which helps them create a relationship with the audience, basis their following and word of mouth.

Below are a few examples of the newest special edition smartphones, launched and loved by the consumers:

iPhone X, Bentley Edition: The iPhone X is the most expensive device launched by Apple ever and owning one in today's economy is most definitely a luxury. It already costs $999 for the 64 GB version and costs even more if you choose to have higher storage. However, if you thought that the price-tag wasn't expensive enough, a limited edition of the smartphone in association with Bentley, has just been put together for Uber Rich.

Oppo F5 Sidharth Limited Edition: Oppo F5 Sidharth Limited Edition is a valentine’s special edition product. Oppo F5 Sidharth Limited Edition comes in shiny blue to capture your mind and heart, packed with the best of the technology available. A mid-range smartphone by the brand in a dashing blue colour, Oppo has named it after Sidharth Malhotra, the Brand Ambassador of Oppo Mobiles in India. Oppo had launched a blue phone for the first time with FC Barcelona edition, which   took the fans by storm because of their love for the game.

Samsung Galaxy Note 8 limited-edition: To commemorate the Winter Olympic games, the limited-edition Galaxy Note 8 will feature a ‘shiny white’ back. The iconic golden Olympic rings are placed near the bottom of the headset. Samsung is also customizing the S Pen with white and gold accents that match the overall Winter theme of the device. Not much has changed in the special edition of the Galaxy Note 8 featuring a custom PyeongChang 2018 themed wallpaper with black background.

One Plus 5T, Lava Red edition - The OnePlus 5T Lava Red, was launched in India last month although stocks were over within a few days of availability. OnePlus has announced that the special edition OnePlus 5T is back in stock and will be available via Amazon.in with offers that will run from February 7-11