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BW Businessworld

Lifestyle Rental Services A Huge Need

One thing that works in an entrepreneurial journey is ‘perseverance’. You have to have perseverance and take the challenges in your stride

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On the company’s relevance 10 years from now:  We provide lifestyle products on rental subscription basis and currently offer high-tech products such as home appliances and consumer electronics, trendy furniture, high-end cameras, water and air purifiers.
 
Our clients range from young professionals who move across cities on short stay for work to students pursuing higher studies away from their home towns to expatriates visiting our country for few months or years, among others.  

On the future of the business: Lifestyle rental category was till a few years ago ruled by largely unorganised, localised players offering little or no variety, convenience or even a value for money proposition. While many traditional industries have witnessed changes and have professional companies now as competition, organised lifestyle rental services was a huge need, which was waiting to be addressed.
 
On the importance of AI and blockchain to the business: AI  is set to be the next big thing impacting all industries and business and we are no exception. We have a strong technology team and are excited about the new technological innovations in design, manufacturing and even client interface on the website.  

On the possibility of shrinking jobs due to technology intervention in the sector: As rentals of furniture gets more popular in India, there is a direct positive impact on employment generation in the main as well as ancillary industries. Wooden furniture has historically been a labor intensive industry and the industry growth has a direct positive impact on employment generation.    

Message to young entrepreneurs and startup founders: The journey of building something on your own is always full of surprises. One thing that works in an entrepreneurial journey is ‘perseverance’. You have to have perseverance and take the challenges in your stride.