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Key Elements That Enable Women Entrepreneurs Achieve Sustainability Led Growth

Here are few elements which a woman entrepreneur brings her value in creating Sustainability led Growth

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"In the midst of winter, I found there was, within me, an invincible summer." 

Albert Camus goes on to describe further "And that makes me happy. For it says that no matter how hard the world pushes against me, within me, there's something stronger - something better, pushing right back."

Every Woman has this invincible summer within her. She has started her traverse to discover her worth, her authentic power, her growth, investing in self, her self -respect and all this with firm feet on the ground and looking onwards.  Yes, she is looking for ventures and businesses which bring not just growth, but sustainability which is the only foundation of growth.
Here are few elements which a woman entrepreneur brings her value in creating Sustainability led Growth:
Choice of Business: The choice of business for most women entrepreneurs (WE) is influenced by a social cause than just economic one leading to value creation. When value becomes the focus valuation and income comes as a by- product, one can examples of  (WE) from the times of Shahnaz Hussain until the unicorn times where of now where women are running their business with passion and brining economic sense also to the business .
Authenticity of power and purpose: Women bring in their complete personality to serve the overall sense of the purpose of the business. It is this trait that brings in authentic power and not a rented power to run and drive her business.
Multi-Tasking: It comes naturally to women….a mother , a wife , a daughter , a sister , a professional , business owner , a home maker she does it all. It is never one over the other. She knows how and when to prioritize. Entrepreneurship, of any and all sorts needs this ability to effectively and efficiently multi task work at all levels, departments and people.
Emotional Intelligence ( EI) : Women entrepreneurs are more driven by emotional intelligence than their male counterparts . In today's corporate world, there is a growing demand of people who brings with them this intangible element than just the skills and IQ.  It is this EI which helps in managing behaviors at both personal and social levels to achieve positive results within an organization.
World sees you in the manner you see and perceive yourself. So, Believe in yourself, Invest in yourself (don't feel guilty about it, you deserve to) and have greatest appreciation for what you have created and what as a woman you stand for.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Sonya Chowdhry

The author is Managing Director, Franchise India Brrands Limited

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