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JLR To Invest $18.6 Bn In Electric Over Next Five Years

Investment of USD 18.6 billion over five years in JLR’s industrial footprint, vehicle programmes, autonomous, AI and digital technologies and people skills

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Jaguar Land Rover (JLR) plans to accelerate its transition to become the world’s leading modern luxury car manufacturer, which will become an all-electric production facility and its next-generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric.

JLR’s Chief Executive, Adrian Mardell reaffirmed the business’s commitment to its Reimagine strategy, which will reposition the company as an electric-first, modern luxury carmaker by 2030, as JLR makes strides towards its financial goals of achieving a net cash-positive position by FY25 and double-digit EBIT by 2026.

JLR CEO Adrian Mardell said, "Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand. We achieved this while navigating the headwinds of the pandemic and chip shortages and successfully ramping up production of our most profitable models to deliver profit in Q3."

“Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver our modern luxury electric future, develop new skills, and reaffirm our commitment to being net zero carbon by 2039,” Mardell added.

JLR is a wholly owned subsidiary of Tata Motors, part of Tata Sons.

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electric vehicles tata motors jaguar land rover