J&J Discontinues Its Talc-based Baby Powder, Over Piling Cancer Lawsuits

Johnson & Johnson has declared that it will not continue selling its talc-based baby powder product internationally in 2023 and is set to switch to a baby powder portfolio which is based on cornstarch. The decision was made following the ceasing of sales of its popular baby powder in the US and Canada more than two years ago as safety concerns grew and demand diminished.  The Baby Powder has been in the market since 1894.

"As part of a global portfolio assessment, we have made the commercial decision to migrate to an all cornstarch-based baby powder portfolio. We continually assess and improve our portfolio to place the company in the best possible position for long-term success. As a result of this change, our product offerings will be made simpler, sustainable innovation will be delivered, and our customers' and consumers' needs as well as changing worldwide trends will be met " Johnson and Johnson said in a statement.

According to the company, its baby powder produced from cornstarch is readily available in many countries. J&J has put the blame for the approximately 38,000 consumer lawsuits in North America on many misinformations and continuously refuted the allegations, pointing at many scientific studies with regulatory approvals which the company says demonstrate its products are safe to sell.

"Regarding the security of our cosmetic talc, our stance has not changed. We completely support the decades of independent scientific research conducted by medical professionals from all around the world, which demonstrates that Johnson Baby Powder, which is based on talc, is safe, does not contain asbestos, and does not cause cancer, "the company further noted in the statement.